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Tech has been eating journalists and will continue to do so. Who wants to advertise in a newspaper distributed to a few million people in one place vs google, facebook (or perhaps an AI) which is queried by everyone everywhere and can track users in exacting detail?
Journalists are aware of this, this is why they don't make much money! Their prestige and wealth is going to some SWE instead.
If ever there was a class war in history, it's this. The tech industry does many bad things but there's such an insane chorus of negativity. Go to https://futurism.com/
There is scarcely a single piece of good or even neutral-valence news about technology anywhere on the entire website, certainly none about AI. Journalists hate technology and especially AI because it is destroying the business model of their companies, it directly threatens their livelihoods. The natural countermove is to whip up anti-tech sentiment, create terms like 'tech-bro' to wield social and political power against the technology sector and try to siphon some of that money back. Not unreasonable as a survival strategy but deceptive.
Given how little analysis they do, how weak their articles are compared to rare moments of real journalism or even AI queries that can directly investigate primary sources, they're right to be worried. The average journalist is pretty stupid per the incessant complaints of my friends who talk to the media. They're constantly misunderstanding and mangling quotes, abstract points and semi-rare diction escapes them.
Anyway, journalists hate people like Elon Musk in large part because he refuses to pay for PR/advertising. If Tesla paid for ads, there would be a night and day difference in how he's treated by the media.
If journalism were actually trying to save the world from AI takeover, that'd be heroic. But they've been doing this for years and years before AI, they're trying to make some money, to restore the cozy NGO/govt/advertising landscape they think they deserve.
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