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Camouflage and Harley Davidson cans aren’t going to fix this, and they might just make it worse.
“Hey you dumb fucking red necks I bet you’d like some camouflage on your cans wouldn’t you you dumb fucking fratty racists. Now buy our shit and shut the fuck up while we core out your culture, you dumb fucking idiots.”
If I was in charge of Bud Lights marketing it would go like this:
“Ever had to apologize for saying something stupid?” With a strong implication that you’re talking about being a drunken idiot.
“…yeah we’re sorry. Free buds on us”
The make June 1st official “bud light we fucked up” day for the next 5 years. Here’s how you celebrate:
Commemorative cans that say “Sorry about what we said last night”, and every bar that serves Bud light gets a free keg and a free pallet of Bud light to give away to people who want it. Make it part of the marketing go apologize to anybody you sent drunk texts to. Make ads about people making these sorts of apologies.
Go on a Bud light apology tour where people can throw tomatoes or something at Bud light executives. Free food and of course Bud light for everybody.
I’d go to that, and honest it would probably make me drink some Bud light because of how funny it would be.
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