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It seems a bit melodramatic to describe telling people not to drink Bud Light using the scary word "propaganda", though.
Pretty much what Scott calls "the worst argument in the world". When I hear the phrase "anti-LGBTQ propaganda", I think of people who want to make sodomy illegal, or gay men being thrown off rooftops, or the promotion of conversion therapy etc. I do not think "public figure urges people not to drink a particular brand of beer".
It doesn't seem melodramatic to me. I mean, everyone knows what the current culture war is, it's clear which actions are enemy action. Propaganda is just the memes the enemy is spreading to further their cause and people are pointing at them.
Regardless of whether you think people should be censoring each other over the direction of their activism to begin with, I think it's perfectly sensible to say "This is clear enemy action" and use the word "Propaganda" for that once you are committed to this sort of combat.
I know this is probably the wrong place to get into a quibble over definitions, but I really don't think "one guy using his personal social media account to back a boycott and encouraging his fans to do likewise" can reasonably be described as "propaganda". I'm aware that the moderators of this subreddit consider it (reasonably) as clear enemy action, but that doesn't answer my question: not everything which is clear enemy action is propaganda. If Anthony Bass had been arrested for beating up a trans person because they were trans, that would also be "clear enemy action" in the "current culture war", but it wouldn't be propaganda. From context it doesn't even seem like Bass was using any memes to further his cause, it sounds like he was just saying "I endorse this cause and you should too". For reference, a pro-LGBTQ meme would be something like "#lovewins" or "born this way" or "trans women are women", while an anti-LGBTQ meme is the "groomer" accusation: it doesn't sound like Bass was saying "if you drink Bud Light you're a groomer", which absolutely would be a meme.
I think /u/QuantumFreakonomics's contention that it was a bit hysterical to frame "a private citizen endorsing a boycott which is contrary to woke orthodoxy" as "propaganda" was fair. The fact that I know what the mods were doing from a game-theoretic perspective doesn't change my assessment that it's hysterical and melodramatic to frame it as such.
The shared message in question isn't just saying not to drink bud light or shop at Target. It never says the g-word, but the phrase "shoving it in children's faces" has pretty unambiguous implications.
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