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Notes -
Honestly in my experience as an advertiser/buyer-of-ads I've found a lot more productive use out of interest data/short-funnel than demographic stuff. Vast majority of people I know who interface with Facebook as an advertiser privately admit that it doesn't seem to accomplish anything, and the only time it does is when you let Facebook run its own attribution model/targeting (and essentially mark its own homework), in which it will forensically, passionately, accurately locate your existing customers and preach to the choir
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