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ZorbaTHut  1yr ago (text post)   Edited 1yr ago   38245 thread views

Culture War Roundup for the week of September 12, 2022

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I agree, this fanbaiting was adopted by big studios at least since Ghostbusters 2016 with all female cast.

The media is run by trolls explores the media's role in this, and explicitly uses Ghostbusters 2016 as the turning point.

as did a massive controversy over the new, all-female Ghostbusters reboot. Liking this movie — even just liking the idea of it — meant you were one of the good guys. Disliking it, on the other hand, marked you as not just a critic, but a Bad Person.

But this was 2015, which was followed by the year in which progressives abandoned all pretence of being culture war noncombatants and went all-in on sneering contempt. The purest form of this shift is Molly Fitzpatrick’s article, “Angry baby-men hate the new Ghostbusters trailer”.

In hindsight, the “baby-men” article marked a point of no return. The ossified smugness of it, the right-side-of-history certainty, the way that books and movies and television and music now sorted automatically on political grounds into things one ought to be either for or against.

It points out a particularly diabolical element: the media actually seems to amplify some of these claims in order to use them as fodder for their articles about racist fans.

None of this is to say that racist Star Wars fans do not exist. They do; the question is whether they are emboldened, even incentivised, by this continued, bizarre symbiosis with an outrage-driven media that relies on them for content. Consider one of the top citations in these stories, a YouTube video titled “Obi-Wan Series Is Going To Be AWFUL Because It’s Hiding Behind Diversity AGAIN!”, apparently made in response to Ingram’s 22 May comments in the Independent. The video is objectively offensive (the word “darkies” appears in the thumbnail), and the creator, an account named MechaRandom42, seems to specialise in intentionally inflammatory content with an anti-woke bent. But it is content that people mostly don’t watch: within the past month, she has posted multiple videos per week, most of which have paltry view counts in the 1,000-2,000 range.

The official Obi Wan Kenobi trailer posted a month ago by Disney has been viewed 11 million times. The “hiding behind diversity” video, on the other hand, has 13,000 views — the bulk of which came after journalists started citing it in their coverage of the controversy.

Who benefits from this? The trolls do, of course. They’re getting exactly what they want, their status and influence growing with every indignant squawk, every angry celebrity video response. But they’re not the only ones. A media class that makes its living on outrage gets a story that does numbers. Moses Ingram gets an outpouring of support and waves of positive press coverage. The studio execs behind Obi Wan Kenobi get the warm, fuzzy feeling that comes from persuading a bunch of impressionable people that the best way to signal their moral correctness is by putting more money in Disney’s pocket. Everybody wins.

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