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Culture War Roundup for the week of July 3, 2023

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I am bullish on Threads.

Some platform transfers are like a Siphon. The hard part is getting the first leak to start. After that, it sustains itself. A good siphon needs 2 things : the destination should be at a low-enough potential and the fence should be short enough. Twitter made the fence shorter by causing all their problems and creating a will for users to leave. Every other destination platform so far has itself being high friction : Mastadon, Blue sky, etc. Threads is so low effort to start it is not even funny.

Digg to Reddit was like this. Twitter will keep bleeding users now that the Siphon has begun. Twitter might still hold onto some communities, but it will be a shell of itself without the core 'normie audience', and as threads becomes feature complete. the quirky people will transition as well. Adding new features to threads is going to be a breeze for Facebook. A new platform is infinitely easier to build on without tech debt.

Threads is trying to be the TikTok of text

emphasis on trying. Facebook has shown itself to be sufficiently mobile given enough user demand. As of now, it appears as if it is a twitter-peer, not competitor. But, if more ex-twitter users start demanding twitter like features, I can see Threads morphing into a non-anonymous-twitter because that's what users want. The product follows the money.

My predictions:

  • 95% - Threads will never be bigger than Twitter at its peak

  • 90% - Threads will have a positive stock impact on Meta's future

  • 80% - Threads is permanent and here to stay. A ~20% of twitter's US base will have moved permanently in before Oct 2023

  • 70% - Threads will increasingly look more and more like twitter. It will not differentiate itself. It will compete on a 1:1 feature basis.

  • 60% - Threads will have full feature parity with twitter in 1 year

  • 50% - Snapchat has 30% of instagram's users. Threads will have more than 30% of Twitter's active users in 2 years.

  • 20% - Threads will have more active users than twitter in 2 years

Upvote because while I disagree with the predictions myself, it's good epistemics to register them for falsification.

Someone asked Zorba to make a prediction market here, and while that's probably more effort than it's worth, it's still worth something!