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Culture War Roundup for the week of July 3, 2023

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It's a bit funny that an industry so dedicated to pumping franchises for money insisting on deconstructing their properties for no apparent reason at all, especially when the deconstructions aren't even good or creative.

Always chasing the upcoming generation of new consumers who haven't been locked in yet. See Bud Light. They take the existing market share for granted (you're always going to go see the next Star Jones Drink Beer movie, you're always going to drink their brand of soapy water because it's what you started drinking when you were eighteen) but they need to keep drawing in new audiences and new customers, and if in their view Gen Z or whatever we're up to now want DEI and black Elves and trans beer, that's what they'll give them.

Then they piss off the existing customers and don't get the new kids who are never going to be satisfied ("that trans queer furry non-binary character was not played by a trans queer furry non-binary actor, this is appropriation and we're gonna boycott the studio!") , so they end up with the worst of both worlds.

That's the excuse, but peel that back and you find they -- as in those making the decisions, not those holding the stock -- don't want to cater to the existing audience because they're gross.