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Notes -
I was in the grocery store the other day when I noticed a brand of ginger beer from Bermuda. That struck a chord with me because at some point I saw a cooking show where someone mentioned "a famous brand of Bermudan ginger beer" -- you know how they don't say the names of companies that aren't advertisers, so that was how they described it in lieu of actually naming it. I wanted to try it, so I bought it and liked it.
I was just curious if anyone else has experienced something similar -- an attempt to avoid giving free advertising to something instead drawing more attention to it. I'm certain if they had just said "Barritt's ginger beer", it wouldn't have stuck in my mind at all.
Circa 2008 Ferrari's F1 team was sponsored by Philip Morris despite a ban on tobacco advertising in the EU. They ran a 'barcode' red and white livery which was reminiscent of the Marlboro logo. The discussion of the ban after the fact and the piqued curiosity about the mysterious barcode provided more media interest about the brand than if the pain old Marlboro logo were on the car.
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