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Why do people buy name brand over generic groceries? They're often identical. Are people just stupid? But it's such a blatant case about which product is better. They'll be identical products, next to each other on the shelf, except one costs about 25% less. The only difference is that the other product has commercials advertising it. I have friends insist that name brand tastes better, but the contents are literally identical.
The primary reason to buy name brands isn't quality per se, but predictability. The same name brands are available nationwide, and while they do sometimes change their formulations, they tend to do so infrequently and carefully. A given generic brand is often not available everywhere (many are store-specific), stores/chains may vary which generics they carry over time, and even within a single generic brand there tends to be less focus on consistency, because what's the point in prioritizing that if you haven't got a well-known brand people have very specific expectations of?
People don't want to roll the dice on every purchase. Will this ketchup be too acidic? Will these cornflakes be a little gritty? They're willing to pay a dollar or three more to reliably get the thing they expect.
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