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Everyone else is also trapped in the algorithms and in a mindset their personality is what they consume. Well one thing that personalization has put on its head is that the concept of "hype" is obsolete. The good thing is that you should decide for yourself what you enjoy and look for like minded people that enjoy the same "thing". Hype is about making you conform to the latest thing, and I've personally found that hype has been co-opted by big business to create artificial need, so I don't miss it.
That big business has tried to artificially generate hype for ages is a given, but if people like something they will get excited and will want to tell you all about it, so I don't think hype boils down to making you conform to the latest thing.
Also if you're going to offer "you're trapped in algorithms" as one side of the explanation, and "everyone else is trapped in algorithms" as the other, you've made your theory unfalsifiable.
I'm aware of that I recreated Baudrillards reasoning why we can't escape Platos Cave, unlike him though I do believe escape is possible.
You have to find other people who aren't trapped in algorithms. Both of us have taken steps to try not to be trapped by algorithms. But the point I was trying to get across we need a critical mass of non-trapped people to get back to the old word of mouth to be effective again.
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