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Culture War Roundup for the week of February 19, 2024

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I think there is a simple explanation for this dynamic. Imagine you're big media conglomerate such as Disney, and you own an innumerable number of IPs. If you try to do a "full revival" of a reasonably old show with not only all/most of the cast but also all/most of the original creative team, you'll run into the problem that media has not only a particularly extreme rate of turnover and both mobility and stickiness at different points in the career. Some people will not even be in Showbiz anymore and you will have to hunt them down, some will have become so sucessful that they're exceptionally well-paid, some will have carved out a comfortable main role in a mediocre but long-running TV show that they flat-out refuse to join the revival no matter what. It's tedious, it's expensive, and you might still just end up with a few anyway since the others refuse. So you ONLY attempt this if you're really, really confident about its success.

Now imagine you want to do a fully new IP. It has no old fans that you can appeal to, it has no basic structure that you know to work. So it's inherently risky.

On the other hand, a "lazy revival" is easy & cheap . It's basically all the upsides of a new IP, but much safer; You're almost guaranteed to have a lucrative first season, and if the viewer numbers are visibly crashing on the later episodes than you just discontinue it right there. And it costs you nothing extra as you're already owning the old IP anyway. You just send a call out to a small number of original cast members that seem likely to join and add to the recognisability. You hire a bunch of cheap, new creative members who get a chance to show their chops or get the cut. And the woke/SJW worldview lends itself very well to replacing most of the cast, so you use that as the cover ("we're just updating this old, beloved western classic to be more in-line with modern global viewer preferences"). Not that people don't believe that worldview, but the other way around, people tend to believe worldviews that are convenient for them.

Obviously, there is always some cases where it seems to be just dumb; Buying an expensive IP and then ruining it with a bad new cast & creative team. But I think it has become an almost industry-standard because of the former. And in some cases, such as Star Wars, they arguably did put in a lot of work; They got decent parts of the original cast, J.J. Abrams, whatever your opinion of him, is a sucessful movie director and they clearly tried to replicate the structure of the old movies (and too much so, in my opinion).

Obviously, there is always some cases where it seems to be just dumb; Buying an expensive IP and then ruining it with a bad new cast & creative team. But I think it has become an almost industry-standard because of the former. And in some cases, such as Star Wars, they arguably did put in a lot of work; They got decent parts of the original cast, J.J. Abrams, whatever your opinion of him, is a sucessful movie director and they clearly tried to replicate the structure of the old movies (and too much so, in my opinion).

I think the problems with the Star Wars sequel trilogy can mainly be blamed on Iger rushing it to theaters.