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Notes -
Do you think Google's attempts at ideological sculpting are effective, neutral, or counter-productive? Why are they doing this?
Search for any social topic or event that a conservative cares about, and Google will list progressive news sources and fact checkers denying its validity or, if this is impossible, condemning political weaponization of the facts. Google's information sculpting seemed to reached its apex mid-2022, when PM of Hungary Viktor Orban made a speech with inflammatory takes on European history and EU policy, and Google would not give a link to the speech. Trying all sorts of keywords, one could find page after page of thinkpieces with two-word scare quotes about what a horrible Nazi speech Orban had made, but it was impossible to read what he actually said. (Yandex gave an English transcript as the second result.)
Putting aside the morality or fairness of this: Do you think Google's efforts prevent people from being radicalized? Do they increase political capital for the establishment left? The recent Gemini AI debacle shows a hilarious tin ear for the company; no one could fail to see the tight ideological corset around the image generation squeezing the AI's intestines out its throat. And personally — though I am not normal — the information sculpting I get from search results doesn't make me accept the sources as presented; it just makes me angry.
The three broad explanations I see for Google's approach are:
Is there a way to tell which of these is true?
If we look at the very public firing of Damore when writing an internal memo of gender differences. More specifically the public firing of Timnit Gebru might have spread that same culture of fear in the AI team. Being uncomfortable by having diverse thought and getting publicly ousted because of them would spread a culture of fear! So I would bet on 2 on being the truth.
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