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Notes -
The alt-right lost in the sense it has been subsumed overtaken by the trad/norm-core right and aesthetic on twitter, especially since 2022. The alt-right became associated with low status behaviors and mannerisms, like LARPing or the archetypical basement-dwelling keyboard warrior, and subsequently fell out of favor. Few things convey low status like neck-bearded neo Nazis bulging out of their uniforms out of breath as they plod down the street (even if this hardly describes every alt-righter, being associated with it hurt the brand badly). It also did not help that its members kept being arrested and its online communities, social media accounts, and payment processing accounts shut down, making it hard to raise funds or coordinate.
Elon's Twitter buyout and restructuring in 2022-2023 made the alt-right less relevant too, as everything became viewed through a woke vs. anti-woke lens. But the alt-right does not as readily fit within the woke vs. anti-woke paradigm, being that it also has intellectual roots in critical theory (e.g. Frankfurt School), fusionism, accelerationism, Durkheim theory and the like. The most popular accounts on post-Elon Twitter are more interested in owning the libs and posting viral clips of societal decay, like shoplifting footage or Apple store looting, than deep intellectual discussion or critique of society.
The norm-core right combines anti-woke and far-right trad values with 'normie' aspects of socialization, hence 'norm-core'. Whereas alt-right sought to subvert or exclude itself from mainstream society, the norm-core reconciles the contradiction between holding anti-woke views but ingratiating oneself and even thriving in a mainstream woke society, like good-paying careers, attentiveness to physical appearance (hence the importance of lifting and gym), civic participation (elections are very important) and family.
The norm-core right also tend to care much more about activism and political participation, in opposite of the alt-right that relies on memetic warfare like anonymous shit posting accounts on 4chan or twitter. The norm-core tend to use real names online and embrace civic participation and the democratic process, like voting for local elections and participation in school boards and meetings. Christianity is also very important, with a 'white pill' message of revival or hope, as opposed to the nihilism, secularism, or paganism of the alt-right. This also contributed to the norm-core being higher status.
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