bud mulvaney
gattsuru
11mo ago
There was a pretty serious boycott targeting Bud Light specifically highlighting Mulvaney's ad. It's not clear she could be cancelled in the fired sense -- from my understanding, this sort of influencer stuff is usually done as one-off contract work, if that -- but afaict the beer company has studiously avoided committing for or against any further ads with her, the ad company cut a lot of staff after, and a couple execs 'went on involuntary leave'.
The_Nybbler
In the game of roller derby, women aren't just the opposing team; they're the ball.
11mo ago
Dylan Mulvaney is uncancelable by the right, and was not canceled. Alissa Heinerscheid, VP of marketing for Bud Light, might be said to have been canceled... but to be fired (her linkedin suggests she left AB Inbev in November last year) for angering your customer base by screwing up your job is another very non-central version of canceling.
ulyssessword
11mo ago
Bud Light is a brand, not a person. Dylan Mulvaney (of Bud Light fame) had the potential to be cancelled, but as far as I can tell it didn't happen. Was there even an attempt against her?
I think that's what the Bud Light attempt to link up with the influencer Dylan Mulvaney got wrong.
Who exactly is this supposed to appeal to? They wanted to move on from the old, fratty, stale male customer base, to younger generation of drinkers (or would-be drinkers). Great, but is this for girls? Because women aren't beer drinkers. I'm a woman, I'm not a beer drinker, and this would not only not get me drinking beer, it gets me riled-up over 'is this what we are supposed to accept as representing women, now? a novelty drag act?' (see the one in the bathtub for International Women's Day). Gen Z men? Are they drinkers either, because the demographics say not. It's perfectly alienating to your existing customers but I don't see what new market is supposed to come flooding (or trickling) in to replace them.
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