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Replying to both you and @Tarnstellung here.
I'm not particularly anti-trans, but I am very anti-Bud Light, and very pro people exercising their power.
Bud Light is a piss-colored metaphor for the kind of corporate slop culture that I hate in all its forms. I hate that they put flags on the cans and advertise as America's beer while being owned by the Belgians. I hate the "out of touch bro" advertising themes they used for my childhood the way they glorify a male ideal of lazy stupidity, I hate the obligatory lukewarm "current thing" woke fakery even more. I hate the beer itself, it factually isn't very good, Yuengling and Lion's Head are both better, or very cheap, Lion's Head is modestly cheaper at my local beer distributor and has games under the bottle cap, its best attribute is that it is available. I hate the corporation slicing and dicing consumer groups to create market segments to convince that their piss-beer is a necessary accoutrement to their newly invented lifestyle. I hate that anyone cares enough about Bud fucking Light that they feel that their marketing is "claiming territory" in their identity.
I think the world would be a better place if people, rather than choking down the slop that ubiquitous and milquetoast corporations like AB Inbev serves, choose to actually try to get things they want. If the local brewery a mile from my house did pro LGBTQERTY_>?+} cans because the owner has a trans friend, I'd probably buy them if they made a porter. That's a real person expressing a real feeling. Bud Light marketing to trans fans is trying to redefine a lifestyle segment of the marketplace on a spreadsheet. Fuck em. I'd rather see the people stick it to the corporation.
In general, I don't think "Cancel Culture" as a concept can be applied unless you already had a legitimate claim on fame. Influencers, for example, have no claim on being canceled because they have no talent beyond people liking them. If your talent is people liking you, and people stop liking you, well sounds like you're shit out of luck, like a baseball player with the yips. Cancel Culture is more about someone like Woody Allen, where people will often say they love his work but hate him. Or people who want Kaepernick run out of the NFL, or people who want Deshaun Watson run out of the NFL. Being canceled means having talent and being banned from exercising that talent, not merely being disliked.
Bud Light has no legitimate claim on the being the best selling beer in the country. Its dominance is based purely on marketing and branding. Well, fuck up your marketing, fuck up your branding, fuck em. A world where Bud Light's customers do at least a little critical examination of what they consume will probably improve the world.
Bud Light Delenda Est.
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