The Wednesday Wellness threads are meant to encourage users to ask for and provide advice and motivation to improve their lives. It isn't intended as a 'containment thread' and any content which could go here could instead be posted in its own thread. You could post:
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Requests for advice and / or encouragement. On basically any topic and for any scale of problem.
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Updates to let us know how you are doing. This provides valuable feedback on past advice / encouragement and will hopefully make people feel a little more motivated to follow through. If you want to be reminded to post your update, see the post titled 'update reminders', below.
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Advice. This can be in response to a request for advice or just something that you think could be generally useful for many people here.
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Encouragement. Probably best directed at specific users, but if you feel like just encouraging people in general I don't think anyone is going to object. I don't think I really need to say this, but just to be clear; encouragement should have a generally positive tone and not shame people (if people feel that shame might be an effective tool for motivating people, please discuss this so we can form a group consensus on how to use it rather than just trying it).
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My startup is going to launch it's mvp in less than 4 weeks and I have to handle the sales/customer acquisition/marketing and some hiring stuff in the meantime.
Please point me to resources on these topics that will ensure that I do my parts well. I don't wanna blow my opportunity and get users the smart way to our product when it launches.
What's your startup space? Generally speaking , you don't have to dox your idea. Who is your target? Are you business to business or business to consumer?
What questions do you have specifically? I can probably answer some of them.
Business to consumer, a web/mobile app that's based exclusively on a monthly payment plan.
Sure but can you be slightly more specific? What market is it in? What class of problems does it solve? Is it entertainment? Is it business focused? Is it for everyone? For girls? Young people? Technical people?
We are making an educational subscription-based product with automation and it is for mostly noobs who want a more hands on approach to learning. I am a little hesitant to state the specifics for obvious reasons before the MVP is released.
It is mostly for noobs and intermediates who wish to learn. It is not entertainment-focused and is rather more serious. Not a b2b saas, mostly a b2c mobile application.
You're gonna be publicizing your idea as much as you possibly can in four weeks. Not even disclosing what the idea is now is silly. Far more startups die because nobody cares about them than because their idea was scooped.
Some basic stuff: Have a marketing flow for people who don't wanna pay now. Even if they're not buying, if they got on your page they might later, so try to at least get them to enter an email or something so you can send them marketting or discount offers later.
For B2C stuff, quality of service will determine your retention, but actually getting people in to try it is the most important part. Consider a free trial, discounts for inviting friends, etc.
Finally, you wanna iterate fast. Don't think of this as a big event like a game launch. You're more likely to get zero hits day 1 than too many, even if you're launching on the app store or something. Have analytics for your sales funnel, know where your traffic is coming from, and how far they get into the process of signing up for a subscription. If you get good traffic but low conversion, fix that. If your traffic itself is low, change up your advertising strategy. Building a web audience is a long term process.
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