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Culture War Roundup for the week of October 3, 2022

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I'm still wondering what got Amazon hooked to a billion dollar disaster. After all initial (imo misplaced) optimism, analysts are finally coming out and saying the quiet part out loud: it is not the ground breaking masterpiece they need it to be. Even HoD is performing better and is better received. Both are prequels to very popular IPs, but Rings of Power should be pulling enormous numbers given how expensive it is, and how extensive its marketing was. Despite worsening performance with every episode, they just renewed it for season 2. This wasn't a small and calculated risk, they literally staked the future of their whole studio on this show. What made them think hiring subpar writers, rewriting lore, rewriting characters of one of the most popular fantasy IPs while simultaneously drafting off of the brand was a good idea? It feels like the motive isn't even to make money but solely to push an agenda, but who would do that? Given the sheer scale of the project, I just cannot believe any studio would be so careless as to commit such a serious misfire.

What made them think hiring subpar writers, rewriting lore, rewriting characters of one of the most popular fantasy IPs while simultaneously drafting off of the brand was a good idea?

I have no strong opinions about Tolkien, and I have not seen the show, but I see this come up a lot, and I think the answer is surprisingly obvious to people who aren't deeply invested in the fandom. This applies to everything from the MCU to LotR to Star Wars and Star Trek and every other property you care about.

Creators of new productions will very often hire writers who are not loving and doting fans but just in it for the paycheck, toss the source material, and ignore established lore, and the nerds will cry: "How could you do that? Don't you know that will make it suck?"

The answer is no, they don't know it will make it "suck" because they don't care if someone who's read the Silmarillion doesn't like what they did to Tolkien's lore. Nobody else (sigma the tiny, tiny percentage of the audience who's read the Silmarillion) cares either. MCU movies aren't made for you, the middle-aged dude who has boxes of X-Men and Avengers comics from the 80s in your cave. They are made for the new viewers they want to attract.

All they care about - all they care about - is getting more eyeballs. If reboots, reimaginings, and woke recastings will do that, that is what they will do. The tiny angry fists waved by a hundred thousand screaming fanboys is as nothing to the millions of (mostly young and not familiar with or invested in the source material) viewers they need to attract.

Now, an argument can be made that the work was popular in the first place because it was good, and tossing everything that made it good will make it bad. Sometimes that is true, sometimes it isn't. And of course bad writing is bad writing, so if RoP is bad because the writing is bad, it has little to do with how faithful the writers were to Tolkien and more to do with the fact that the writing is bad. Would it have been good if the writers were totally committed to Tolkien's vision? Who knows; maybe, probably not.

But fans really need to stop expecting that production studios care about whether it's "faithful" or "destroying the IP."

As for your other point: yes, they really do care more about making money than "pushing an agenda." They (the suits) will push an agenda if they think the agenda will make money. Writers and other creators on the team might be pushing agendas, to the degree they can get away with it, but the money men only care about whether it will be profitable. You'd see the whitest of all-white productions of the next Black Panther movie if suddenly black people stopped going to the movies, white people stopped watching anything with black people in it, and corporations no longer had to worry about how "lack of diversity" might affect the box office and critical reception (which affects the box office).

I very much doubt anyone in the head offices of Amazon or Sony or Disney is saying "Fuck next quarter's earnings, we need more diversity in this place, dammit!"

There is something about the original material that makes it good, some special sauce.

The die-hard fans are not necessarily right about what that is. But it is something. With a book series, there is solid world-building that took place completely out-of-sight and you can just feel as you watch, never being taken out of the experience. That is probably sufficient for the secret sauce but it is usually a necessary for it.

But there is still work for the person doing the adapting! The first Harry Potter movie sucked because it was mostly just reading out the book. By the third the people making the movies learned how to adapt the very strong source material, leaving things out and changing things as needed. By the sixth Rowling had taken back control because who is going to tell her no, and it started to wear again.

IMHO the big reason the Fantastic Beasts movies are so clumsy is that Rowling is writing them directly. She is very good at writing books but not good at writing movies, but again no one can say no. If she wrote source material and then someone else made it into a movie we would get something better, but there would still be too much Dumbledore and too little Fantastic Beasts.