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Notes -
"The Democrats' new sunny vibes"
https://www.noahpinion.blog/p/the-democrats-new-sunny-vibes
Noah Smith argues that with Kamala Harris and her surge in the polls gave the Democrats more chill and optimistic vibes. Going back to normalcy. The only thing missing is a "It's morning again in America" ad.
Case in point: I read right now the headline that Joe Biden warns about the "bloodbath" Trump allegedly promised if he loses the election. It is like soothing cool aid for /r/politics, but it does sound a bit hollow from a cranky old Biden, doesn't it? I don't think Harris will make the same doom & gloom attack. Maybe there is a bit good cop / bad cop dynamic here.
Regarding her VP pick Tim Walz I read the worst about him here, but looking at pictures of that guy I just don't feel it. He looks harmless and nice. Noah says the record shows that Walz is a pro market Yimby guy who is pro-nuclear. When the biggest problem of America is that it can't build anymore than you want a guy like him at the top. And mirroring the tone change of the Democrats Walz message is not an angry "kill the rich!" like from blue-haired-Antifa-communists, but a pragmatic "help the poor".
Walz may not appeal to social conservatives, but the aim is to appeal to independents/undecided anyway. And he is the sort of guy who both signals that woke is over, because woke won:
"Post-protestant middle-American orthodoxy" is quite mouthful. But it is not quite the professional–managerial class, instead a bit more folksy.
Regarding the lefty fringes, neoliberalism is back on the menu:
The Democrats have realized that memory is short, at least in the sense that bringing up what your opponent did three years ago has less relevance than what he's saying now. Trump was unusually restrained while he was leading, and Biden's references to his past behavior didn't stick because they seemed at odds with the Trump of 2024. Now that Harris is the nominee the strategy is for her to run a straight shooter campaign that accentuates the positive and only criticizes Trump in terms of his most recent statements, to the extent that they even pile on rather than letting these statements speak for themselves.
One of Trump's primary weaknesses as a candidate is his tendency to pander to his base in situations where it costs him votes among constituencies he needs to win. If Trump calls Harris a DEI candidate then his audience cheers but ordinary suburban swing voters think "Is he really going there?" She doesn't even have to respond, since him belaboring the point is only digging himself in a deeper hole. Similar thing with Tampon Tim — trans issues get right wingers fired up but aren't going to swing an election. The more time spent attacking a vice presidential candidate on that just makes it look like the Republicans don't have their priorities straight.
The worst thing, though, is that Trump seems to be doing to himself what Biden never could. Trump was able to keep a more or less even keel through all of Biden's Threat to Democracy talk. Now that Biden's out of the race, Trump can't help but make election theft comments about a popular Republican swing state governor. Why should Harris say anything about it when Trump is all too willing to remind people himself? What does bringing this up accomplish for Trump? Are there really that many Biden voters out there who think the election was stolen? Do swing voters need Trump to remind them of all the things they find distasteful about him? As long as Trump keeps making these kind of bonehead moves, the Harris campaign is going to sit tight and talk about positive vibes. Why go after Trump in this situation? It's an attack ad without the downsides of running an actual attack ad. And Trump seems more than willing to oblige. The question isn't only one of how long the shine stays on Harris, but of how much Trump will add to his own stink.
Affirmative action is incredibly unpopular across America. yet it surprises me how urban liberal types are so out of touch that they think people are clunching pearls over using DEI in a negative way. There’s a ton of resentful people who will be galvanized by seeing Kamala’s election as undeserved privilege being handed over yet again to someone with the right genitals and skin tone instead of the right merit
DEI is still pretty popular as a basic idea - https://thehill.com/homenews/race-politics/4727744-americans-favor-dei-programs-poll/
Now you can argue people don't know what DEI really is or just not believe polling, but just throwing it out there isn't a boogeyman outside of right-wing circles.
California of all places voting against affirmative action comes to mind. People like things that sound nice, people do not like the reality behind the mask.
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