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Do you see an end to pop culture within our lifetimes?
Undeniably, we've reached the bookend to the 80's blockbuster era of mega franchises like Star Wars. But the vibe of recent years is not only "These corporate products suck" but a subtle apathy toward media in general. Songs are going viral on TikTok, hitting #1 for a single week, then disappearing. Obscure songs from the past are going briefly viral and then disappearing. We see and consume more media than ever, yet paradoxically we care about it less than ever too. There are no new phenomena like the Deadheads or 80s goths where media spearheads an alternate lifestyle. There are no new games we continue talking about for years after release. Fanbases are less passionate, less distinct, and shorter lived. Fanfiction is less popular. Being a gen Z fan of the smiths or deftones means having their greatest hits in your playlist while not knowing any of the band members besides Morrissey, Marr and Chino, let alone their history, their gear, their influences, famous gigs, etc. Modern artists get this treatment too. People just don't care anymore.
Do you guys notice that in your hobbies too? I.e. younger "fans" totally lacking the ability to nerd out? Do you sense the general level of passion drying up?
What I see is a general culture of superficiality, short-lived interest and discarding yesterday's investments behind seven layers of irony and distraction. Maybe what I'm gesturing at is a general aversion to sincerity and commitment. It's not just media consumption. People shamelessly speak in nothing but crass hyperbole, waste their attention on worthless trash that changes by the day, and cannot be pinned down on any opinion or behavior, are in fact panically anxious to avoid ever needing to stand by anything they might have said or done in the past, are deathly afraid of who they were yesterday. Much better to pretend that today is all there ever was. Everyone else is doing it, too.
When was the last time someone made you a promise and kept it? Speaking for myself, I can't remember. Appointments are made and ignored, assurances given and immediately forgotten, grand statements given with full conviction and their ever having been uttered is denied on the next day. Obvious lies are spoken with the expectation that they will be accepted, and failure to do so is seen as a grave faux-pas. Try to tell someone that you respectfully do not buy their excuse on any given renegation and see what happens - adamant insistence on the validity of the excuse, even in the face of damning evidence, followed by indignation at your hostile behavior.
It's probably always been this way and I'm just being grumpy. But let's assume for a moment that no, something is changing.
So pop culture. We don't need it anymore. We used to need some constancy in culture to rally around it; it took time to do so. A fanbase grows, you join it, make friends, or even share some media among your friends and bond about it. Nowadays you just join a fad online, ride it for a few minutes, enjoy the parasocial relationship, and hop off before anyone can actually associate you with it or it grows stale or you miss out on the next thing. And there is always a next thing. Media consumption isn't social anymore; instead we enjoy a much more direct algorithmically powered producer-to-brain pipeline. Which may soon be an AI-tailored-to-your-predelictions-to-brain pipeline, obviating even the need even for pseudo-social platforms like youtube.
We're wireheading. Shamelessly and effortlessly and increasingly efficiently.
Wireheading, definitely.
Another perspective that's been knocking around in my head is that for ~150 years, we've been burning through residuals from Christianity, and we're discovering that things we took for granted aren't human universals. Your point about promises is exactly right. The last few years have made me feel exactly like those Great War veterans who complained about the decline in manners, values, and behavior in the youth. It seemed like we'd reached a new equilibrium but something tells me we're about to slide even further.
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