Let's chat about the National Football League. This week's schedule (all times Eastern):
Sun 2024-10-06 9:30AM New York Jets @ Minnesota Vikings
Sun 2024-10-06 1:00PM Buffalo Bills @ Houston Texans
Sun 2024-10-06 1:00PM Carolina Panthers @ Chicago Bears
Sun 2024-10-06 1:00PM Cleveland Browns @ Washington Commanders
Sun 2024-10-06 1:00PM Indianapolis Colts @ Jacksonville Jaguars
Sun 2024-10-06 1:00PM Miami Dolphins @ New England Patriots
Sun 2024-10-06 1:00PM Baltimore Ravens @ Cincinnati Bengals
Sun 2024-10-06 4:05PM Arizona Cardinals @ San Francisco 49ers
Sun 2024-10-06 4:05PM Las Vegas Raiders @ Denver Broncos
Sun 2024-10-06 4:25PM Green Bay Packers @ Los Angeles Rams
Sun 2024-10-06 4:25PM New York Giants @ Seattle Seahawks
Sun 2024-10-06 8:20PM Dallas Cowboys @ Pittsburgh Steelers
Mon 2024-10-07 8:15PM New Orleans Saints @ Kansas City Chiefs
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Notes -
People get this causation backwards very frequently. The NFL isn't tricking you into arguing with people online less, or thinking that it's a spectacle, or giving you microplastics. It is downstream from the things people desire to watch and participate in. Consider that the National Lacrosse League has all of the same incentives yet you don't think of it very frequently. Maybe you think "giving viewers and participants something they yearn for" is immoral, but the intuition needs some workshopping, I would suggest focusing on the gambling arguments.
The NFL employs marketers, psychologists, designers, sociologists, media people for the purpose of tricking you into buying their product. They might do this through an advert, paying a celebrity to post about the sport, through youth influencers, or by associating their stupid game with an actual American tradition like Thanksgiving. They are more clever than you and me and they have more money to spend on their image.
People “desire to watch” (did you mistype when you included the word “participate”?) things that they consider relevant and important. The problem is that they aren’t wise to the extreme lengths that corporations go to trick you into thinking their product is relevant and important. Arguing that the NFL doesn’t trick people because few watch Lacrosse is like arguing that Nike doesn’t trick people because few buy Rebok: not every corporation is equally adept at shilling their product.
Then let’s just bring back the colosseum. We are close enough with the MMA. We might as well let them kill each other instead of just causing brain damage. Truly, the people yearn for the colosseum, and it is immoral to keep them from bloodsport.
Think of the 99% of activities hobbies or media you have no interest in, then consider that they also hire marketing professionals, perhaps even the same ones. The suggestion that everything would be in peace and harmony without evil corporations tricking us into being fat or dumb is so childish and poorly reasoned that I'm disappointed seeing it on our humble website. People like things they are predisposed to enjoying, or which they objectively value. If the national poop-eating league was given 100 billion dollars to market, I struggle to imagine all that advertising and psychology convincing me or you to watch it. On the margin advertising is obviously effective to get people to play, attend games (both forms of participation, shockingly), buy jerseys, and the like, but your argument here is so poorly developed I struggle to engage with it. Accusing me of mistyping while spelling Reebok wrong is also funny enough that I'll point it out.
The second argument is more coherent, that even if 'sports' are naturally popular, the degree to which they are catered to or how they are played is immoral. My simple response is what I've written above, that if someone tried to open a gladiator coliseum nobody would watch it or participate in it. My simpler response is "tackling people isn't nearly as bad as killing them." The meaningful degree to consent to bodily harm is not clear for contact sports, whereas I think about almost all people would think it is clear for We who are about to die.
Americans do not engage in consumer activity for purely rational reasons, after a full assessment of the merits of the activity compared to alternatives, and with full knowledge of which activities produce the most happiness. Americans buy lotto tickets and gamble on their phone because of advertisements. Americans buy overpriced shoes and other items because of advertisements. They choose their beer based on advertisements. Companies frequently use celebrity endorsements because they know this tricks the consumer’s mind. Advertisements are not just to placate the gods or something, they work because they trick you. You need rationality and ideally wisdom to prevent this from happening; and yes, I think that wisdom can usher in peace and harmony and wellbeing.
Companies spend large money on celebrity endorsements. Adidas spent a billion for Messi. Nespresso spent 40 million on George Clooney. They understand that they can trick people to their product, like the NFL, which requires the belief that the NFL is popular in order for it to become popular.
This isn’t a sophisticated argument. Of course there must be something primitively alluring if you intend to make a lot of money. So all the people who would otherwise have made the poop eating league are instead making the NFL or gambling companies or OnlyFans or sugar or pop music or Fortnite. They use everything they can to get you to watch, eg half time show musical performances. What draws someone to spectate professional sports is the propaganda that it is culturally relevant, socially valuable, and worthy to witness. Why do people watch current sports games instead of game reruns from 2010? For no other reason than the hype. If the NFL were selling games from 2010 at half the price of viewing 2024 games, still almost everyone would watch 2024 games, because they value the surrounding hype and not the content.
These arguments and ideas all stem from a very narrow view of consumer choice and individual psychology. The correct answers all lead back to my original post. People have an appetite for leisure, discretionary spending, risky behaviour, lifestyle purchases. Advertising can sway some of these choices from Coke to Pepsi on the margin, but your suggestion that there is mass trickery going on to induce people to buy something which they are otherwise averse to is an elementary and naive understanding of the power of suggestion and consumer preferences. In short, companies aren't spending all their effort to get you spending money on things which you have deemed less socially valuable, but instead to spend your money on their specific product instead of something else. You should re evaluate whether it's likely that everyone shares your value, moral, and belief system and is being tricked by advertisers to do bad things, or if your mental model of their behaviour is perhaps very flawed instead.
You’ve ignored nearly all my points, so I will simplify them for you.
Why do you think people watch current NFL games, and would not view older NFL games if they were less expensive? Is it based on the content of the product, or is it based on the manufactured hype around the product? If it is based on the manufactured hype around the product, to what extent do you think this hype is due to the astroturfed (pun intended) millions or hundreds of millions in making NFL appear socially relevant on social media and TV? If the consumers understood that the hype is fictitious, do you think they would still watch as much?
If I hire people to show up at my storefront and loudly proclaim how important my product is, while pretending to be legitimate, in order to bring in passersby, would you consider this “trickery”, or just “satisfying the appetite for leisure and discretionary spending”?
Why do you think Adidas spent one billion dollars for Messi? Does Messi affect the quality of Adidas sneakers? Do you think a rational consumer making rational choices would pick a shoe because it has the name “Messi” attached to it? Or is Adidas instead manipulating the purchasing habits of irrational children and low IQ adults?
Why have many people, myself included, attended more than one performance of Die Zauberflöte when the Met Opera and Medici.TV have prior performances available for streaming?
The leap to an F6 in Der Hölle Rache is challenging even for professional sopranos. Elite performance witnessed live is thrilling, as the possibility of failure adds to the stakes.
Your comparison isn’t accurate. A real life performance of the Magic Flute is a multisensory experience with superior aural sensation, among other things. I am not asking why someone would see a live NFL game. I am asking why the overwhelming number of NFL viewers never buy old “episodes”, but instead only watch the latest installment. If you are into classical music, you would actually do the opposite. You would determine which performance of the Magic Flute is the greatest and then buy a high-quality record of that. Recent performances of classical music are not favored due to their recency among classical music listeners. The most listened-to performances are years if not decades old, and even in the guitar world the recordings of Segovia and Bream are given special attention despite the poor audio quality. Same when television: lots of people want to see which show is the best, even if that’s 90s Twin Peaks or 00s Friends. This is despite the improvements in film technology.
The reason the average nfl viewer only watches current episodes is that the NFL markets itself as relevant, spending enormous sums to make people think it is relevant. It’s like an attentional pyramid scheme. When people realize there is no reason for it to be relevant, that they were lied to, the industry will fail. They protect against this by claiming they are “tradition” and an “American staple” instead of garbage.
But continued live performance has led to continual innovation. The NFL is live action chess. There are coaching family trees tied to different systems/concepts. Systems have shelf lives as there is perpetual innovation and counter innovation.
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