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Culture War Roundup for the week of October 31, 2022

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It's pandemonium again on twitter .

A tweet by musk about advertising got 70k likes in 10 minutes. To put this in perspective, a tweet he made yesterday about "small talk" got 70k but in an hour.

It's amazing how much people care about advertising.

My positions are: I don't think there is anything the left can do about the Musk threat, which is why I am optimistic. The left had 7 years to go after Trump and largely failed to stop him . https://greyenlightenment.com/2022/11/03/the-regimes-response-to-the-musk-threat-why-im-optimistic/

Second, I think people are over-estimating the implication as far as the government's response is concerned, but underestimating the social impact. I think this is a bigger deal than even the Russian invasion of Ukraine in terms of overall impact on society. As a force of sentiment , musk has raised conservative's odds by 10% or more.

As much as I’m loving the current Twitter drama, it’s hard for me to see Musk’s gameplan here, assuming there is one. Firing half of the workforce (including an unspecified number of engineers) in a seemingly cruel and abrupt fashion, for example, looks a lot like an unforced error. The remaining staff will doubtless be concerned about the security of their jobs and updating their LinkedIn as we speak, morale will be generally low, the PR will be terrible, and there are some indications that he’ll face lawsuits for failing to abide by Californian employment law. Even if Musk wanted to clear out dead wood, wouldn’t it have been better to do it via a bunch of more carefully targeted stealth-firings and budget cuts playing out over a few months at least?

Compound this with the advertisers fleeing Twitter and a bunch of unnecessary antagonistic shitposting, and I’m torn between (i) Elon is undergoing a manic episode and is acting in a disordered and auboptimal fashion, or (ii) his actual intent is to turn Twitter into a dumpster fire and ultimately close the whole site.

I’m aware that (ii) is dangerously close to 4D-chess nonsense, but I don’t totally discount it. It is possible that Musk thinks Twitter is unsalvageable and it’s better to run the ship into the ground with plausible deniability than try to reform it.

But that would involve taking a massive hit to his reputation as a businessman, and there’s no guarantee that whatever replaces it will be any better, which leads me to think (ii) isn’t very likely (also Musk seems to genuinely like Twitter as a forum, which I don’t really understand).

Is there a (iii), where Musk isn’t making any unforced errors, and the mass abrupt firing of staff is necessary? If anyone can help me see it, let me know.

My guess for Elon's mind state is that he bought into "Twitter would be a better place with free speech and the silent majority want it, it's only a small amount of the crazy censoring left who seem to be running things". And I think that might be true, but what's missing is that making Twitter a better product won't actually make it a more profitable product. And now Elon's realizing that and scrambling as advertisers are pulling out.