Whiskey, I think, is a market where people are intentionally different. Jack Daniels isn't marketing to the same people as Woodford who aren't marketing to the same as single barrel offerings. I thing there are often huge sweetness differences which are easiest to pick up on. Is the same true of wine? Are the $10 winemakers intentionally making sweeter wine to appeal to college girls?
I am adjacent to the wine business and winemakers absolutely make sweeter wine to appeal to a mass market. Especially at the cheap and widely distributed end of the spectrum. That's what a lot of people want, and the more industrial side of the industry is happy to oblige.
I agree about whiskey too. Jack Daniel's and Woodford are owned by the same company, but appeal to very different people. Same with Old Forester, also the same company. Not just because of the flavor profile, but the branding and perceived associations too.
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Notes -
Whiskey, I think, is a market where people are intentionally different. Jack Daniels isn't marketing to the same people as Woodford who aren't marketing to the same as single barrel offerings. I thing there are often huge sweetness differences which are easiest to pick up on. Is the same true of wine? Are the $10 winemakers intentionally making sweeter wine to appeal to college girls?
I am adjacent to the wine business and winemakers absolutely make sweeter wine to appeal to a mass market. Especially at the cheap and widely distributed end of the spectrum. That's what a lot of people want, and the more industrial side of the industry is happy to oblige.
I agree about whiskey too. Jack Daniel's and Woodford are owned by the same company, but appeal to very different people. Same with Old Forester, also the same company. Not just because of the flavor profile, but the branding and perceived associations too.
Great to know.
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Meanwhile in Hungary.
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Go figure, people don't like bitter tannins. The ones who do are really into wine, and they don't buy nearly as much as the mass market does.
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Kim Crawford, Kendall Jackson, Woodbridge, etc. are 💯 marketed to different demographics than Caymus, Guigal, etc.
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