I am adjacent to the wine business and winemakers absolutely make sweeter wine to appeal to a mass market. Especially at the cheap and widely distributed end of the spectrum. That's what a lot of people want, and the more industrial side of the industry is happy to oblige.
I agree about whiskey too. Jack Daniel's and Woodford are owned by the same company, but appeal to very different people. Same with Old Forester, also the same company. Not just because of the flavor profile, but the branding and perceived associations too.
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Notes -
I am adjacent to the wine business and winemakers absolutely make sweeter wine to appeal to a mass market. Especially at the cheap and widely distributed end of the spectrum. That's what a lot of people want, and the more industrial side of the industry is happy to oblige.
I agree about whiskey too. Jack Daniel's and Woodford are owned by the same company, but appeal to very different people. Same with Old Forester, also the same company. Not just because of the flavor profile, but the branding and perceived associations too.
Great to know.
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Meanwhile in Hungary.
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Go figure, people don't like bitter tannins. The ones who do are really into wine, and they don't buy nearly as much as the mass market does.
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