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Notes -
Sales tax is also not 100% burden on the consumer but it's very frequently broken out as a separate line item in the US.
Agreed. That's deceptive in just the same way. I don't think there's any particular movement to get sales tax repealed, though, so I suspect the motive is slightly different: advertising a slightly lower price in the hopes that marginal customers will be too lazy/ignorant to calculate the true price before getting far enough into the sale for the sunk cost fallacy to set in.
Looks like Amazon has given up on this idea; were they planning on hiding the tariff charge until checkout? At least on Chinese goods, I suspect it's high enough to overcome sunk cost reasoning anyway, though I suppose there's always some marginal consumer on whom it'd have worked.
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But that’s in part because they want to say the price to the consumer is X. They then say the cost is X plus Y (the sales tax).
Amazon already paid the tariff prior to selling to a customer and indeed didn’t pay tariff on the price charged to the customer (unlike sales tax).
It is more akin to CIT which Amazon doesn’t break out.
I don’t really have a problem with Amazon doing that but at the same time wish they’d do it for other government taxes or inefficiencies.
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I always assumed that was less as anti-tax sentiment and more as a misleading "this is a low price (oops no you'll be paying more than what we said once tax is applied)". Same with car ads: "Taxes, tags, and fees extra".
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