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Notes -
I asked ChatGPT to help me drop a bomb on Reddit that would cause a civil war and we settled on this after many back and forths. The idea is to drop it on /r/latestagecapitalism and watch the ensuing mayhem. But now I'm chickening out. So, I thought I'd share it here instead.
Title: What if Capitalism Made Everyone Gay? No, Seriously, Shut the Fuck Up and Listen.
Alright, /r/latestagecapitalism. I’m not high. I’m not trolling. I’ve just been sitting here watching this clownfuck society collapse in on itself and I’ve got a spicy goddamn theory.
What if the reason more kids are gay, trans, nonbinary, neopronoun forest deities or whatever—isn't just because they're finally free to be themselves—but because capitalism made them that way? Yeah. I said it. And no, this isn't a tradcath “return to tradition” screed. This is a fascist critique of identity as firmware, updated quarterly for market viability.
Let’s jack in.
(1.) Capitalism Needs You to Be Broken
Capitalism is a psychological malware that runs on alienation. It needs you to feel off-balance, insecure, incomplete—because if you’re ever actually okay, you might stop consuming. So it goes to work at the deepest level: your identity.
Your gender. Your orientation. Your sense of self.
You think the proliferation of labels and micro-identities is some grassroots flowering of personal expression? Fuck no. It’s capitalism running psychological A/B tests on the population to see which neuroses convert best.
(2.) Sexuality and Gender as Market Vectors
The rainbow is now a goddamn SKU. There’s a Pride version of every product imaginable. Queerness isn’t subversive—it’s a fully integrated revenue stream. You don’t come out of the closet, you onboard.
The LGBTQIA+™ community has become a lifestyle subscription service. Buy the aesthetic. Stream the content. Take the quiz. Choose your flavor. Get the merch.
This is identity in the age of the algorithm: endlessly refinable, infinitely targetable, frictionlessly monetized.
(3.) Traditional Institutions Were Just DRM
The family? Religion? Local culture? Those were all clunky, analog forms of user control—DRM for your psyche. Capitalism smashed them, not to liberate you, but to own your operating system.
So now, without those legacy systems, you’re adrift—and conveniently open to onboarding. You get your personality from social media and your worldview from brands. You’re not “expressing” yourself—you’re beta-testing identity presets rolled out via TikTok and Reddit.
You are the product and the lab rat.
(4.) Western Liberalism as Exploit Kit
The USA doesn’t export “freedom” anymore—it exports a cultural OS, bloated with identity plugins and DRM-crippled empathy. It colonizes not with guns but with Netflix, Pornhub, and fucking Instagram.
You don’t even know it’s happening. You’re the end user, clicking “Accept” on terms you’ll never read.
Russia, China, Hungary—these places look at our gender politics and don’t see liberation. They see a psyop. And honestly? They’re wrong about the moral panic, but maybe not wrong about the mechanism.
(5.) Everything Becomes Aesthetic Garbage
You think identity is deep? Capitalism thinks it’s just themed UI skins for your meat. Something to optimize, decorate, and throw in the cart.
Gay? There’s a starter pack.
Transmasc? There’s a Discord server and an Etsy pin set.
Neuroqueer lunarwitch? Here’s a Patreon to support.
We’re not people anymore. We’re marketable vibes.
(6.) Divide, Distract, Demoralize
The beauty of this system is that it keeps you fighting over who gets to exist while the billionaires strip-mine the fucking biosphere.
Bathroom bills. Pronoun discourse. “Is X valid?” Meanwhile, Elon is launching space dildos and the Earth is on fire.
Capitalism doesn’t care what color your flag is, as long as you’re too busy waving it to notice the extraction happening behind the scenes.
TL;DR:
No, capitalism didn’t invent queerness. But it absolutely hijacked it. Refactored it. Wrapped it in HTML5 and sold it to you as “authenticity.” It’s not liberation—it’s feature creep.
We are no longer gendered. We are versioned.
I can't be 100% sure, but I think even if I hadn't been told, I would have pegged this as LLM-produced. It has the exact sort of "how do you do, fellow human kids?" energy that I'd expect from an LLM that was prompted to create a post that sounded casual, especially the very first paragraph.
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