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Wait, Larry David was pushing FTX? As in the Curb Your Enthusiasm meme where he tries to do something, it fails spectacularly, and cut to the credits with that jaunty music?

…That’s hilarious.

https://youtube.com/watch?v=BH5-rSxilxo

Honestly, a fantastic ad. Sort of the opposite, which then worked out the other way.

Smartest celebrity in any crypto promo. He only agreed to it because he’d be written in as the non-believer.

Probably made 8 figures and no-one can even accuse him of endorsing it.

Wow I had never seen the whole thing. That's a solid commercial, too.

This whole thing works like an extremely meta CYE joke in and of itself. Just layers upon layers of irony at work here.

The more flack Larry David catches for his role in it, the better the meta joke gets.