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ZorbaTHut  1yr ago (text post)   45050 thread views

Culture War Roundup for the week of September 5, 2022

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This is certainly true, as I nodded to in my original post advertising is actually excellent for a market, but similar to banking, needs some sort of strong regulatory framework to be best used. To be clear I'm not advocating for full eradication of advertising, I'm advocating the position that advertisements are currently highly effective, and they will become far more effective in the future. We need to have a discussion about where we draw the line, preferably before the line gets crossed. That may be at the level of advertisement we have today, it may be at a different spot. But too few people know or care about how effective ads are.

Consider that your opposition to ads, is in fact precisely due to the ads being not as effective as they might be. The average CTR rate for an ad is in the ballpark of 1%. Average conversion rate in e-commerce is about 3%. It means that for 10,000 ads you see there are like 3 products you are going to buy. 9997 of them end up useless. 9900 of them you wouldn't even click on. The average ad ends up just cluttering visual space for you.

And then imagine a world where say at least 1 out of 10 ads actually suggests something you might want to buy.

your opposition to ads, is in fact precisely due to the ads being not as effective as they might be

This is untrue.

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