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Culture War Roundup for the week of June 2, 2025

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What will lead the GOP?

I think trumpist campaigning plays out pretty differently when there are multiple people doing it. Im not totally happy with the following explanation of such campaigning, and expect people to dispute some things, but I feel I have to at least attempt one, and I think the conclusion that theres some void to be filled here is relatively clear from just considering the question.

The way the politics game is played traditionally, candidates talk about their policies, are probed for gaffes and flipflops, lose some points for not aswering questions, etc. This gives voters some basis for making decisions, but it can also lead to an "emperor with no clothes" situation with politicians trying to comply with thing voters actively dislike. Trumps strategy exploited a big, interconnected bunch of such issues by rejecting this sort of accountability entirely. This includes saying the populist things, but also not caring how offensive or contradictory you are doing it, never apologising for that, etc. The goal is to trigger a preference cascade towards not judging by those standards. This obviously worked pretty well for him, but it also gives a drastically lower-resolution picture than the conventional strategy. Thats fine if youre far away from all the other candidates anyway, but what if youre not? Now youll need something to distinguish yourself, and I think the great question of the next few republican primaries will be what that should be. Here are the options as I see them:

Inertia-based

Trump won the '20 and '24 primaries because he is the Trump, noone was gonna out-trump him and so noone seriously tried. The path of least resistance going forward is propably that Trump remains in charge of trumpism, continues to voice himself prominently in the media and xitter/truth social, and expects the candidate and later president to dance by his fiddle. I expect this not to go well: People propably arent excited to vote for a president who is outshone even as a figurehead. A falling out at some point is also likely, especially since Trump will likely be more erratic when the role thats naturally the center of attention is filled by someone else. The best case scenario is propably that this goes well once, and then either Trump is too old to stay relevant, or the new guy falls out with him and manages to "win" the internal conflict before his time is up, and then the next election is something else.

The "better" version of inertia is propably some kind of "the party decides". There are plenty of countries that manage without primaries, and while occasional upsets propably cant be prevented entirely if primaries are mandatory, something more like that seems possible. However, the republicans are specifically not set up for this. The democrats have "the groups", and a kind of permanent party leadership - meanwhile, you never really hear about the RNC, except in the fixed phrase "RNC convention". They long where much more of an extension of the current president(ial cnadidate). So the somewhat-possible version of this is that Trump anoints Vance his successor, and Vance some else, they remain supportive of the new guy but in the background, and afer a few times of this you have a more substantial party leadership - but leadership at any time deciding to separate from the previous ones would likely break this, so it takes a long streak indeed.

Return of the media

Candidates go back to conventional campaigning, with a somewhat shifted overton window. This could happen if it seems like political wins were big enough that shielding yourself from the media is no longer necessary, and its also the default option if trumpism has become too unpopular for another go. If it hasnt, there will be significant hesitation before adopting this option, as rejecting it was one of the central ideas of trumpism. Those dont die easily, and its not even clear if the problems of that system where just inerta or an attractor.

There is also the question of the trumpist media. Its been 10 years of Trump on the right, new media outlets have been founded and older ones reconstructed to supporting him. Theyre not really set up to evaluate politicians in a meaningful way, and follow his lead instead. What direction they will take once there is no longer an obvious leader of trumpism is in many ways a similar question to the one Im asking here. If they just try to pivot to evaluation without any kind of more systematic ideological program, that will be one huge slapfight that propably eventually ends in one, but it sure is going to be rough until then. Writing them all off leaves only people who are in significant part not even republicans in name anymore, and propably means a collapse of the right.

Full bore

Candidates engage in an epic rap battle, whoever has the greatest stage presence, the most charismatic voice, and the best alliterative insults wins. This is theoretically the closest thing to multiple people running the original campaign unmodified. I think its unlikely to happen in a pure form, but the the problem of trumpist campaigning that I outlined is with too many candidates running like this. If noone is trying that anymore, it could be viable again. So there could be a mixed equilibrium here, where theres one candidate trying full bore in addition to whatever else ends up happening, with either winning the candidacy sometimes. And since theres no reliable way to have exactly one guy like that, sometimes candidates like that will have to face each other, and it would have to go like that.

Anything you think Ive missed?

I think it will be 'full bore' taken to its conclusion: the candidates will go warlord and start assembling personal armies and killing each other, with the candidacy going to the survivor, who once nominated will fall into line with democratic norms, participate politely in the debates with a centrist economic platform, and lose narrowly to Gavin Newsom.

BTW sorry for mentioning it but you're using the idiosyncratic typo 'propably' throughout this post.

How did you come to this conclusion?

I just suspect they need to be gladiatorial in Trump's image to win Trump's approval, and then when they're the candidate and perhaps need him a bit less, they will pivot a bit.

Literally?