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Culture War Roundup for the week of December 19, 2022

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On the other hand, the lower ad volume (since this would certainly mean some number of fewer ads get shown) may mean they lose money on this. It really depends.

The widely cited numbers about an increase in hate speech come from here.

They suggest the word "nigger" was said 26k times/week, "tranny" 34k, "faggot" 22k, "kike" 2.5k and "w*g" (what is this?) 1.2k in the post Musk era. This is an increase of 30-50% over the pre-Musk average, meaning before Musk there were 17k "nigger" tweets on average.

Twitter has about 500M tweets daily.

Admittedly, the tweets which appear in feeds are not a uniform sampling of all tweets. Most tweets come from 23 follower account, whereas most tweet impressions come from accounts with lots of followers such as Barack Obama, Elon Musk, Cristiano Ronaldo and Justin Bieber.

That means the impact of 26k tweets with "nigger" / 3.5B tweets total is even lower.

tl;dr; the ad volume lost due to avoiding "nigger" and "#gasthejews" is negligible.

Sir, if you don't recognize "wog", I'm going to have to ask you to change your name to "gaygroyper85pct." 92% at most.

While I admit I am a wog by birth, I consider myself to be a trans white man who aligns with 100% WN.

Given their archaic phrasing, I'm surprised they didn't also track the use of "h**t" and "w*h" to suggest that internet sexism also increased post Musk.