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PaperclipPerfector  6mo ago (text post)   26132 thread views

Culture War Roundup for the week of August 18, 2025

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I don't know that it's about wanting to make franchises appeal to women over men, even if Kathleen Kennedy liked implying this. I think Disney just has serious cultural problems with telling stories that men like.

In contrast to you, I think the ideological reason is very important here - it's not the only problem, but ignoring it brushes over a big part of the picture.

I doubt their explicit goal was to alienate men, but there's an exceptionally female-biased undercurrent behind a lot of Disney's decisions that can't be ignored - see: Star Wars, She-Hulk, Captain Marvel, etc. They certainly believed they were regressive franchises that alienated women due to their supposed focus on male characters and upheld harmful stereotypes by failing to depict strong female heroes the way they wanted. As such they were very intent on portraying "powerful and strong women", and creating storylines which preached to men about their supposed privilege and shoved women in their faces which were ostensibly supposed to be admirable but just ended up being odious. Hell they placed ideological messages in media for female audiences too - see: the Snow White reboot. But these narratives are particularly repulsive to men due to the consistent portrayal of them as incompetent, oppressors, or dutiful little allies whose only role within the story is to lift up the strong female Mary Sue. They chose to belittle their male audience instead of appeal to them. You get what you deserve.

I think what happened here is that once they acquired Star Wars and Marvel properties, many of the creatives behind the scenes saw the opportunity created by the fact that these were primarily male-dominated IPs which they could use to incalculate the existing male fanbase into feminism while bringing in a fresh crop of female viewers. They assumed they had a lock on the existing fanbase due to their significant legacy power. When that didn't succeed, and their audience then went on to complain about the fact that they were being forcibly shut out of cultural properties that they were patrons of in the beginning, the answer was always to double down with something along the lines of "If you're not progressive enough to get with the times, you deserve to be alienated. How sad for you to live in a world where men aren't catered to all the time, you misogynist". Then the original audience left and Disney panicked. In practice, they did in fact "alienate them by pandering to girls", and some of that was intentional on Disney's end.

What really gets me is that Disney is actually capable of creating pieces of media that are worth watching if they didn't prioritise progressivism over actually good storytelling (in practice, this does end up being a tradeoff; if you prioritise irrelevant metrics of success, that will sometimes come at the cost of other considerations, especially when it means your main female character might need to fail and be very imperfect in order to be a realistic and relatable character). Andor is a sterling example of this, with a grounded premise, nuanced character writing and believable portrayals of the banal nature of evil that resonated with mostly everyone. Disney's not entirely incompetent and are actually capable of creating properties that cater to the original fanbase, they have just chosen not to in favour of other considerations due to heavy ideological capture.

Until they learn to stop doing this and openly issue a grovelling apology for the last decade, I hope they keep losing their male audience. Vote with your feet.

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