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No special tricks, I'm afraid. It just boils down to doing a lot of research and due diligence. Actually read what the agent or contest says about what they are looking for (and what they are not looking for). A huge number of people will just ignore someone who says "I am looking for feminist utopian optimistic SF featuring communities of color" and send them their military space opera. Or worse, send their military space opera to the agent who mostly reps romance authors.
You already know about QueryTracker and similar tools. Make use of them. Sending out 100 queries without a single response is normal.
Look at the books you like (and the books similar to yours) and see if you can find out who that author's agent is. (Often you can find this on their Twitter or their website).
Networking is a thing. Most of the leads I actually got were from other authors who were willing to connect me to their agents.
There are very few publishers who take unsolicited submissions directly. Most of them are small presses. If you are in a very particular niche you might find the right one.
I was very close a few times. But it takes persistence and volume.
Also just so you know, Baen does take submissions but they take literally years to respond. (I think I got my first "you made it out of the slush pile" email two years after I submitted the manuscript, and then it was like two or three more years before my final rejection.)
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