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It really isn't. It's a popularization (thus, inevitably, a bit of a bastardization) of a real theoretical development. I strongly recommend Martin Jay's "The Dialectical Imagination" for an academic but decently accessible intellectual history of the movement.
How bastardized does a theoretical development have to be before it can be considered an entirely different thing?
The Frankfurt School had lots of critiques of Western Civilization. But "people having critiques of Western Civilization" isn't a useful class--it'd group together everyone from the Frankfurt School to Evola to wokes to Mottezans to etc.
And, when you look at the actual content of Frankfurt critiques, they don't overlap much, if at all, with woke ones. They seem rather quaint actually, given the points of conflict and focus of today. And when you look at their actual actions during e.g. 68, they were considered enemies by student activists, shiftless intellectuals creating masturbatory theories while ignoring praxis. Habermas condemned "left wing fascism," Adorno famously called the cops on students protestors who occupied a lecture hall. (Marcuse, to be fair, was friendlier.)
The current theory of the American Left doesn't draw much from the Frankfurt School or any thinkers really; to the extent it exists at all, it's just a ramshackle gloss on patronage politics with a couple academic shibboleths to give it an air of legitimacy.
If the venn diagram of Critical Theory and wokism isn't a circle, it's pretty damn close. Or are you saying Critical Theory is not related to the Frankfurt School at all?
I'm saying that it's a mistake to identify the critical theory of wokism with the critical theory of the Frankfurt School. The major figures of the Frankfurt School would reject wokism--ideologically and aesthetically, and in particular its focus on consumerist identity.
The only major thing they do share (at least, if we don't want to group together a lot of wildly disparate approaches) is a rhetorical commitment to communism, and in both cases that commitment is fake.
Would it also be a mistake to identify the socialist theory of Trotsky with the Socialist theory of Stalin? (Or that of Kamenev and Stalin, or Zinoviev and Stalin, or Bukharin and Stalin, or...)
...I submit that Marxism is best understood as a bundle of critiques of society emerging from a particular worldview. Beyond those worldview-clustered critiques, Marxism contains no actual, gears-level insight or plan for fixing society beyond "amass absolute power and use it tear down this society and build a much better one in its place". If you are tracking ideological descent, you should track it through the worldview, the critique cluster, and the prescription of amassing and wielding absolute power. These are the constants of Marxist thought.
The non-gears-level theoretical confections layered atop by Marx and his feuding successors are best understood as superstructure, epiphenomena. Lenin gutted much of Marx's own theoretical constructs to carry out the Russian Revolution, and no one cared because he maintained the constants of perspective, critique, and seizure of power, and he won. The Russian Revolutionaries who followed him themselves contained great diversity of thought and and many beautiful theoretical elaborations, until Stalin culled them all by hueing to the constants of Perspective, Critique, and seizure of power, and no one cared because he also won. Mao likewise diverged greatly from Marx, Lenin and Stalin, and yet he stuck to the basics, and he also won and so was recognized, at least initially, as a Real Marxist.
Consider the idea that Marxism does not actually contain actionable insight into the human condition or the proper ordering of a peaceful, prosperous society. Because of this lack, people attempting even minimally to engage with the human condition or build such a society in the real world quickly find themselves having to make shit up. Then if their improvisations work, they must have Really Understood Marx, and if they fail, clearly they were heterodox and benighted, at least by everyone within reach of the winner.
You may be correct that all the Frankfurt School and modern Social Justice share is a rhetorical commitment to communism, and you may be correct that in both cases, that commitment is fake. When in the history of the ideology has it been otherwise?
The Khmer Rouge. (And, yes, Lenin/Stalin/Trotsky/Mao.)
The distinguishing characteristic of communism is not that it critiques society. It's that it seizes state power and uses it to commit mass murder in order to radically reorder society, with the murderers being at the top of the new order.
Neither the Frankfurt School nor Social Justice activists, despite their faults, desire that. Their relationship to power in the existing order is very different, in that they, in different ways, already had/have substantial access to it. That's not capable of creating the apocalyptic communist revolution, because that kind of upending would undermine their power. Instead, they want to expand their existing power and use it to push their different visions (a legally and socially recognized racial and gender hierarchy for the wokes, and some odd psychological liberation for Adorno etc).
True, but building up a cadre willing and able to implement that plan requires significant preparation, and during that preparation the naïve will claim the ideology is all about peace and love, the brotherhood of man, and gradual, incremental, painless reform.
This man saw a political opponent murdered in front of him, and his instinctive reaction was to begin dancing and cheering in exuberant celebration. Why do you think he did that?
We've already seen Social Justice lead directly to the celebration and implementation of large-scale, lawless, organized political violence, including cold-blooded murder. We've already seen Social Justice lead directly to both the attempted removal of policing, and also the draconian and illegitimate use of police powers against dissenters. The (surviving) previous generation of violent Marxist radicals got tenure, and are considered luminaries by their intellectual progeny.
Social Justice academia is overrun with arguments for the necessity and inevitability of Revolution. Social Justice culture, likewise, is typified by a totalizing model wherein the forces of oppression permeate every facet of society and only a complete leveling and reconstruction can deliver a truly just society. We've had a decade to observe how these cultural assumptions interact with our society's formal and informal power structures, and the answer seems clear to me: they aim to amass and wield absolute, unaccountable power without limit or restraint, and more "moderate" forms of Progressive culture are set up to pointedly ignore, cover for and enable the harms they cause.
Lenin and Mao did not do that while building up their movements. Both were always clear that their goals required a violent seizure of power, followed by a violent purge of society.
And yet, both existed and recruited from a far larger ecosystem that, in fact, mostly pretended that the ideology was all about peace and love, the brotherhood of man, and gradual, incremental, painless reform, while turning a blind eye to the radicals in their midst. The Russian Revolution was a coalition effort with numerous moderate voices, and then the small minority of Bolsheviks seized control.
In the same way, we currently have no shortage of Progressive voices arguing in the clearest possible terms that their goals require violent seizure of power and a violent purge of society. And Blue Tribe steadfastly refuses to police them, and has for decades, even as they've made serious attempts to make good on their theory.
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