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Culture War Roundup for the week of January 19, 2026

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(Does this count as CW? Happy to post it somewhere else if that would be more appropriate.)

I really liked the idea of banning advertising from this blog post (though the post itself is somewhat poorly written and light on the details). HN has a lively discussion of it. I've seen some mentions of this idea here and there but never a really good analysis on it. And I want to change that!

The first step is of course to tighten up the definitions. The most important is to define advertising. I would define it as:

Advertising is whenever party A pays party B to give unsolicited information to party C.

(Maybe the resident lawyers here could have a crack at cleaning this up?)

The underlying theory of harm is that party C is getting inaccurate information designed (often very well designed) to manipulate them into a decision not in their interests. Note that crowding out good information is also very much part of the harm. If C is getting good information from sources not paid for it, it is reasonable that these unpaid sources won't put as much effort into disseminating information as sources paid to spread information (which presumably won't be as truthful due to the conflicting interests from party A).

To clean up potential fuzzy boundaries (I'm sure I've missed a bunch):

  • Party A will presumably be some corporation. What if they hire another firm to build a website for them? Is that now illegal? No: because the website design is only given to party A. Party B (here the design firm) is not communicating with party C.
  • Is hosting a corporate website now illegal? No: because party C has specifically solicited the specific information by typing in the URL, following a link, etc...
  • Is posting a positive review of some product now illegal? Not if you didn't get paid for it.
  • Are Google ads ok because the user "solicited" the results when they ran the search? No. The solicitation must be "reasonably" specific. A keyword doesn't count (unless maybe if it is something explicit like the name of the company but any decent search engine would already surface those results without side-payments...).
  • What about trailers before movies? This one is interesting. Theaters could advertise two show times. The time when the movie actually starts and a period before when trailers are showing. If you show up early, you've effectively solicited trailers. Does this break my own argument? I'm not sure... Either way, studios paying to show trailers would be in the gray zone at least.

So, what is illegal?

  • Spam (unsolicited marketing emails but not emails that you signed up for). Unless the spammers are doing it out of the goodness of their hearts...
  • Google, Youtube, Meta, parts of Amazon (the sponsored results at least), etc.... Pretty much any ad-supported business model is now illegal.
  • Ads in newspapers. Product placement in movies, etc...
  • Those annoying sales people who call you out of the blue.
  • The entire fashion industry?

Why do I want this?

  • The obvious reasons: ads are annoying and obnoxious and degrade the general experience of the web. And I genuinely do believe that lots of marketing just serves to mislead and manipulate.
  • A deeper reason is that once one company starts using ads, the rest have to follow or get drowned out. This turns into a soft marketing war and leads to misallocation of resources (into advertising dollars from other productive uses). This is why crowding out good information is an important part of the theory of harm.

Possible objections?

  • Marketing is just efficiently getting information to the user! This is obviously nonsense to me. We live in a completely information saturated environment. A world with Wikipedia and (non-sponsored) Amazon results cannot possibly be reliant on ads to get enough information to the user.
  • First amendment concerns: I'm on the record as rather blasé about freedom of speech so I don't really care? But many people on this website do so I'll say: no party is being restricted from saying whatever they want, just restricted from using a sock-puppet to do it.
  • Difficulty of definition/enforcement: I think I gave a decent definition above (but I'm not an expert so comments welcome!). Enforcement will I think be doable in the important cases at least because marketing by its very nature needs to be noticeable.

Any thoughts?

It would just be impossible especially with more relationships online.

Every conversation on the motte would need to be monitored and bank accounts checked to make sure now one is being paid for promoting a product. It’s not at all weird for online communities to end up having discussions on best car to buy or lawnmower. There would be no way to differentiate between guy being paid and guy just talking about what he likes.

How do porn ads work? Usually I just X out and with thousands of times masturbating I can’t think of how any ad resulted in money changing hands.

Honestly don’t even know how meta ads works. The only thing I’ve ever bought from a meta ad was one of those ads you get when you already bought the thing. Sometimes I buy more. I have no idea if that’s freeloading some ad revenue on what I was going to buy or influenced me.

But if we did manage to get rid of 95% of ads my gut says I would like the world better and things would be cheaper. I currently have zero stock positions in businesses making money off selling ads so now would be a great time for Trump to announce no more ads.

And of course obviously stupid debate for first amendment reasons. I think a lot of current ad limitations are unconstitutional.

The cops don't go around drug testing your food every single time you go to a restaurant. But what if there was fentanyl in your cocktail?!

Enforcement is always a sliding scale and thankfully has good economies of scale. If someone is doing something blatantly illegal, only a few people need to spot one instance of it for the whole thing to come to light (and ex post punishments work quite well). And yes, minor violations will slip by. As long as the major violations get caught, we've still made a lot of progress.

One thing that helps us here is that people at large don't like ads. We're not trying to prevent a transaction that all parties consider beneficial and therefore all parties have an incentive to hide. At least one party here (the final customer marketed to) is getting harmed (and believes that they're getting harmed). And I suspect a lot of corporations don't like paying through the nose for marketing either but just can't do anything about it. I suspect they'd love a legally enforced marketing truce so they could get back to competing on the merits of their products. After all, why does the average nerd get into making something? Because they love the prospect of marketing it? Or actually making it?

How do porn ads work? Usually I just X out and with thousands of times masturbating I can’t think of how any ad resulted in money changing hands.

You don't. But I'm sure some consumer of porn would. Or just websites who don't want their competition to get an illicit leg up in the market? We only need one (or a few) of them to bring in the authorities.

But if we did manage to get rid of 95% of ads my gut says I would like the world better and things would be cheaper. I currently have zero stock positions in businesses making money off selling ads so now would be a great time for Trump to announce no more ads.

Thanks. Thought gotta admit I got a small laugh out of the idea of Trump (or really anybody in federal government) pulling off something this contentious and complicated.

And of course obviously stupid debate for first amendment reasons. I think a lot of current ad limitations are unconstitutional.

The supreme court has been willing to be fairly nuanced for example in the case of porn and political donations. Campaign finance laws are still a thing even though the supreme court has ruled that political donations are covered by the first amendment.

One thing that helps us here is that people at large don't like ads.

They also don't like it when the entire internet implodes and the parts that are left suddenly all cost money. It's one thing to fantasize about what you'd do if you were absolute dictator, but if you're involving public opinion in this game then it ends with you being tarred and feathered.