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naraburns  nihil supernum  1yr ago (text post)   32388 thread views

Culture War Roundup for the week of February 13, 2023

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An aging species tries to save itself

We begin with Do It For Denmark. The angle in this ad campaign is sex. Don't you want to have sex? No? Well, do it for your country, or at least your mother, who wants grandchildren. We'll also throw in a travel discount for a romantic holiday getaway, where you will hopefully have sex. Of course, the declining appeal of sex is probably not the main cause of declining birth rates.

Like Denmark, Iran also has a fertility rate of around 1.7, but of course we find a more conservative version of the exhortation to build a family in this ad from an Iranian cultural center. The sell now focuses on the benefits of a tradwife: she'll replace your alarm clock, cook you healthy meals, and give you children. I guess they saw no need for an ad on the benefits of a tradhusband.

For the most direct and honest appeal we turn to Taiwan, whose fertility rate of 1.0-1.2 portends a crisis possibly even worse than the much-discussed demographics of its belligerent neighbor. To a soundtrack that tries to be hopeful, this PSA from the Taiwanese ministry of education, which I recommend watching, pleads its case:

Once upon a time, building a family [/ settling down] meant that the man got a second mother [a wife cooks in the kitchen], while the woman had to leave her parents' home [to join the multigenerational household of her husband]. It took many years for her to realize she could search for her own voice ... outside marriage [they return their wedding rings in a bittersweet farewell].

One upon a time, building a family [/ settling down] meant the man's domain was outside the home, and the woman's inside. So they ended up living in separate worlds [split screen: woman waits on the sofa while the man works late]. But sometimes, all it took to break down conventional roles [man pushing a stroller with his son] ... was a chance. [Text: More and more men are taking paternity leave.]

Once upon a time, building a family meant rushing [to have kids], as if to wait was to waste [her] youth / prime years [pregnant woman hands her boss her notice of leave].

[Text advertises increased government assistance for fertility issues.]

When we've learned to better empathize with others, we've become stronger supporters of each other [happy gay couple]. And behind every step of progress we make [happy lesbian couple] ... are countless clashes and acts of persuasion. [Text: paternal benefits are also open to same-sex couples.]

Although things aren't perfect, over the decades we've seen more and more ways to build a family [group of happy young people at a restaurant]. And of course that includes starting a family while single [woman walks alone at night]. Because in a democratic society, everyone has the right to decide how they want to live their life.

[A couple takes care of their baby. The camera lingers on a pamphlet: "From 0 to 6 years old: raising a kid together with your country."]

With gender education [?] and environmental awareness as our starting point, let's work together as a society to do our "homework": raising the next generation. [Montage of different kinds of families.] We promise to work even harder to take care of more families, and make it normal and comfortable for everyone to ...

[final screen with slogan] choose to build a family, together.

I don't know about you, but the earnestness and sheer desperation in this plea really broke me down. And I have no reason to think the whole project isn't exactly that: an act of desperation.

Are they confusing having sex and having kids? Or are they implying low fertility rate is the consequence of people not having enough sexual intercouse, and if so, is there any data to support it?

That said, I can just imagine what a field day would people on some alt-right forums will have with the fact that Europeans now apparently need to be convinced to have sex (and the ad seems to place emphasis on the male as the party not wanting to rumble).

That said, I applaud to whoever in the marketing dept thought of this. Tapping into retiree's incomes to sell them active vacations they can't actually do is not an easy task, but they found a way.

all it took to break down conventional roles [man pushing a stroller with his son]

Oh come on, my woke copywriter bro, breastfeeding is breaking down conventional roles for a male, walking with one's son never has been.

paternal benefits are also open to same-sex couples.

Not sure how this is going to help the issue? I imagine the grammatical structure of wokese does not admit any other way of expressing it, though.

Because in a democratic society, everyone has the right to decide how they want to live their life.

But some of the decisions are so wrong, or we wouldn't be doing this ad.

With gender education [?] and environmental awareness as our starting point

It will all undoubtedly prove a huge waste of taxpayer money. But doubleplusgood woke duckspeak, to be sure. Maybe one day they'd be so desperate as to kick out the wokesters, but that day is definitely not today.

Oh come on, my woke copywriter bro, breastfeeding is breaking down conventional roles for a male, walking with one's son never has been.

All the reports of men being harassed for taking their child to the park because people are assuming they're some kind of paedophile kidnapper indicate otherwise.

That's not breaking conventional roles, that's moral panic which has been promoted for years in the press (completely contrary to stats showing stranger child kidnapping is a very rare event, and pedophiles mostly prey on children already close to them). But I don't think it has much to do with gender roles. It used to be normal for a father to play with their kids. I've seen old movies that are full of these tropes. It's not some recent invention, it's very traditional (well, maybe not in the Victorian tradition where kids are meant to be seen rarely and heard never, but in less rigid ones).

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