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What's your hit rate when shopping for clothing (casual wear)?
Trying to figure out if I'm uniquely bad at this, or if it's normal and I just need to be buying more stuff to increase successes, or instead skill-up and reduce the failure rate. I think once I've walked out of a store with clothing, there's maybe a 50% chance per item that it actually works out for me.
At first I thought you were asking how many of the clothes you try on work out for you and you buy them, which my answer was going to be like 10 percent, but then I re-read your question and realized you're asking what ends up working for you after you take it home.
In that case it's probably around 75% for me. I try to be extremely picky in what I purchase because I hate wasting money on stuff that doesn't work out. The biggest culprits of things not working is stuff shrinking after the first wash and the irritation of having a slightly inferior product compared to what I already own and I can't stand to trade down when I have something better on hand. Also I have a habit of thinking something looks good in the mirror without realizing it's uncomfortable as hell which I can't unnotice the first time I try to actually wear it
For reference I have a degree in fashion design and shop all the time and this is still a terrible problem.
If I find something I like from a brand that makes the same things all the time (like MUJI, Uniqlo or LA Apparel) I will happily buy multiples of the same style in different or same colors which helps a ton but is incredibly irritating when they change things or discontinue items and you have to start all over
There used to be a company called Trunk Club (that I think was bought out by another entity), that sought to solve this problem for you. What you would do is image yourself, and an associate with I guess(?) a qualified fashion sense would go out and shop for clothing and brands on your behalf, you’d pay for the clothing plus the markup for the shopper, and your clothes would be shipped directly to your front door. You’ll could still return them if you didn’t like them. I never used them at all but I found it very interesting when I first heard about it.
Yup there have been a handful of services with this model over the years, they never seem to catch on. Actually fashion startups with sort of gimmicky business strategies (rent the runway type things for example) almost never work out, I suspect investors are not usually the type of people to understand the fashion industry, and fashion companies are notoriously poorly managed in general
By fashion management are you talking about the retail side or brand management? I’d imagine luxury and even mid-tier brand managers understand the trends and forces quite well. On the outlet side of things, I can see how they’d be suffering.
Ehhhh it's kind of a mess all the way around. There are a handful of companies like Levi's which are grandfathered in and have a very specific niche that they do well enough that they are hard to mess up and I would describe as well run, though even those have rough patches.
Luxury brands are currently going through a huge problem where they've inflated prices outside of the reach of aspirational shoppers (basically everyone but the very rich) with zero increase in the quality of the goods they are selling- this is the case right now with every brand in the category from Chanel to the LVMH labels to McQueen. I believe I just read in the Business of Fashion that the luxury market (as in the number of buyers consuming luxury goods) has shrunk like 40 percent in the past 5 years. Of course before this LVMH for example was doing great for over a decade so things are cyclical and to some extent outside the control of management but the mishandling of the price point and quality control has been ridiculous and unnecessary and avoidable IMO.
Fashion management is also very prone to misunderstanding the customer's needs or desires, doing a poor job of matching expectation with product selection, they tend to fall for flavor of the day gimmicks that often fail, there is often friction between the business and creative sides of the businesses, and so on
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