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Some time ago, I posted about how it feels like wokeism is getting less popular. I didn't have much to back it up, except some observations about a popular techie watering hole called HackerNews, so the whole exercise left me with more questions than answers.
Well, today I chanced upon "The Great Awokening Is Winding Down" by Musa al-Gharbi, a sociologist from Columbia University that focuses on "how we think about, talk about, and produce knowledge about social phenomena including race, inequality, social movements, extremism, policing, national security, foreign policy and domestic U.S. political contests." (With that broad a scope of inquiry, I wouldn't be surprised if he wasn't a fellow mottizen). Al-Gharbi puts together a compelling story: there are fewer woke-related cancellation events, fewer research papers are published related to woke ideology, newspapers are writing less often about race/racism/racists, and companies--including media companies--are not only pushing back more strongly against the demands of social justice warriors, but also closing their purses and defunding both internal DEI departments as well as financial pledges they made to the bankrupt ideals of equity just a few years ago.
While this type of news warms my heart, most of the evidence al-Gharbi provides is composed of disparate op-ed columns from American newspapers. Throughout the last ten years, there have always been dissenting voices that managed, somehow, to walk the thin line between criticizing woke ideology and not falling victim to it. So I don't see why al-Gharbi puts any trust in these pieces, even one as monumental as the Times' recent response to GLAAD.
That said, al-Gharbi's analysis provides some value when he describes the recent behavior of companies and when he provides some numbers to back up his claims. The numbers he shares seem to confirm that the public is losing both interest and tolerance for wokeish puritanism. But the numbers themselves are so remote as to heavily dilute their meaning. For example, there is the fall in the frequency of terms like "race", "racists", and "racism" in papers like NYT, LAT, WSJ, and WP. Or the falling number of scholarly articles about identity-based biases. Al-Gharbi chooses to interpret these as evidence for this theory, but doesn't take into account other factors that could be responsible for this behavior. Like, maybe papers are using fewer words like "racists", and instead using some new fangled euphemism (like homeless -> unhoused)? Or perhaps, in the scholarly article case, these topics have moved to other forums, like described in Scott's recent "Links for February" post:
The arguments that convince me the most are when al-Gharbi talks about the changes in company behavior. These are hard, reality-based events that are orchestrated by smooth talking servants of the Invisible Hand (praise thy golden touch!). You can't argue with a company that not only doesn't pander to internal activist pressure, but goes onto punish them by expelling them from its belly. This mirrors my own experience working in the corporate world where more and more people roll their eyes at DEI-sponsored programming, finding convenient excuses to skip out. Even leadership's support, once crisp and vocal, has died down in volume to a DEI-themed zoom background or a quick few words mechanically tacked on somewhere.
Emotionally, the most salient point and the one I hang my hopes on is how Gen-Z seems to be rebelling against the enforced work puritanism. It's probably my nostalgia, but as a child of the 90s, I can't help but see in this behavior the reflection of my childhood. You had gory movies like Tarantino's Reservoir Dogs and Kill Bill. You had gory games, probably led by id titles like Doom and Quake--titles which introduced hundreds of thousands of people to online deathmatching. You had dirty grunge, whose raw scream was quickly adapted and made into Billboard Top 100 records. But you also had plenty of metal and industrial sub-genres spin off and avoid total commercialization. Let's not forget the two movies that closed out the decade, both quite clear in their anti-puritanical message: Fight Club and The Matrix.
While later on all of this was sublimated into the cheery smiles and pastel colors of the aughts, if today's teenagers feel a similar sort of anger and distrust of righty and lefty moralists, I can rest easy--the world will not end, at least not for another decade or two.
This is like saying communism must be winding down, because I'm not hearing about as many shootings of kulaks and imperialist agents. No Shit. Who the fuck is left to cancel? This is what complete victory looks like. You don't need to hit people over the head because everyone agrees with you they just want you to shut up about it already. Yes, communism might be entirely antithetical to human nature and party officials, together with everyone else might cynically use the black market on the side, but no one will openly question government ownership of everything and everyone will claim to hate the capitalist parasites.
And this time around there is no Western World for dissidents to point to and say, this is a better way to live, or BBC radio to tell them about it.
The tech layoffs, outside of twitter, didn't disproportionately target DEI departments. There is some pushback against the complete destruction of liberals who joke about or reservedly oppose trans people getting exactly the privileges of women. Nearly all criticism of wokeness on both sides of the political spectrum must punch near exclusively at white woke liberals/white woke liberal women, white being the understood ecumenical slur that makes someone a legitimate target.
Every bloody media company in the country spent the 90s aggressively telling the free spirited teenagers you are talking about; "Hey aren't your parents and elders boring, repressive shits..." Who, is telling them that now? Matt Walsh and Ben Shapiro?
Yes, worlds rarely end, things can go on and get eternally worse forever - Do "rest easy"!
Well, didn't it though?
Communism--revolution of the proletariat, utopia around the corner, full employment, 3-hour work week--were all the rage in the beginning of the 20th century. Even after WW2, there were still many people, many fellow travelers, championing the cause despite more and more reports about the purges and gulags coming out of Soviet Russia or Communist China. And yet, but the end of that century, communism had few open supporters. Sure, you had the Noami Kleins and other angry activists, but they were mostly selling tired tropes to angry teenagers. Also, true, today there seems to be a revival of anti-capitalist sentiment, but it seems to be mainly a side dish to the main course that is identity politics. No one is starting communes, no one is talking about seizing the means of production--except a bunch of hipsters trying to organize a "May Day" that attracts a total of, what, 100 people out a metropolis like New York that numbers over 8 million residents?
I don't know. I don't hang with teenagers. But I can make out movements of large masses of popculture and it looks like woke-filled pieces like Velma or Rings of Power aren't really getting much of a following. What appears to be gaining popularity is the dirty grungy style of the 90's. Of course, this could be a fad. Maybe it's all just about the aesthetics and not about the substance. But if it's not, we should see more stuff like Tarantino's movies, more heavy music--and an increasingly strong resistance to the morally pure elders that make up such a large chunk of millennials.
I'd rather rest easy than get carried away by the rapacious currents of dooming.
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This has been a recurring trend since the Baby Boomers, who's to say it won't happen again with Zoomers or Alphas? Sure, it probably won't be Walsh or Shapiro, but there probably will be an effective figure for any counter-woke/counter-safetyist/counter-softness wave that may come.
It could easily happen in the 50 Stalins way: the problem with your hyper-woke parents is that they aren't woke enough.
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