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Culture War Roundup for the week of June 29, 2026

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He doesn't actually care about wealth taxes as a policy one way or another, except insofar as they help or hinder his way to the White House. But his current strategy balances the competing stories he's selling to donors and primary voters in a reasonable way.

All accounts of Newsom I've heard from Democrats who would be close enough to him to know - which isn't many, to be fair - has him pegged as an empty suit with no beliefs of his own that will say whatever is necessary to gain power. This was criticism levied against prior Democratic POTUS candidates Hillary Clinton and John Kerry, neither of whom succeeded in their runs. Presuming that these accounts about Newsom are true, surely Newsom himself knows the relatively low recent success rate of Democratic POTUS candidates with this kind of personality. So I'm left wondering what his play for the POTUS is, since it's been considered essentially common knowledge that he would run in 2028 since at least 2024 (the oft-repeated claim that Trump's election in 2024 means the end of democracy in America notwithstanding). Perhaps he will shock the world and just not run in 2028 and is playing 4D chess to set himself up for a successful 2032 or 2036 run?

While I have heard the same I would also have caution - Newsom from what I can tell is like Vance, lots of accusation about phoniness/empty suit/whatever and it's convincing enough that people close to them and on the same side agree.

On the other hand plenty of people disagree and think they got the stuff. This is in contrast to the classic empty suit: Hillary, who seems privately hated by everyone.

Additionally Newsom is legit charismatic, in a way that Vance, Harris, and Clinton are not.

So I'm left wondering what his play for the POTUS is

Honestly I don’t think he would even make it out of a fair Democratic Party primary. He would whiff it big with the Deep South, which is the most important region in Democratic primaries. Now given the recent track record I think there’s a good chance he gets a rigged primary and wins that, but he would flop in the general against basically anyone. He’s the white male Kamala Harris.

He’s the white male Kamala Harris.

Among the California electorate, he's consistently run 7 or so points ahead of Kamala. That's still a touch below the average Democratic politician--Kamala always did extremely poorly, even among California Democrats--but he's a stronger politician.

he's a stronger politician.

Oh he definitely is, but his attempts at rebranding recently have been laughable - "I'm a dyslexic Irish Catholic rebel from a hardscrabble upbringing where my mom worked three jobs! (and meanwhile my dad introduced us to the Getty family and I got to go to school with their kids and hang around with them and get the patriarch to fund my businesses, but it's not like I'm privileged or anything)".

Moment he goes national and tries the "I understand the hard lives of middle class people, I was one myself" he will be slaughtered. Sure, Gav, ordinary lower-middle-class folks get to shut down SF City Hall for an entire day to oblige the wedding of their billionaire pals:

Stanlee and his team carpeted the entire rotunda of City Hall with bright teal and pink Persian rugs, completely transforming the space. “We draped all the archways on the second floor and first floor with turquoise and rose pink velvet drapes with 12” long gold thread fringe,” he explains. “We hung in waterfall fashion off the grand staircase railings, from top to bottom, thousands of pale pink dendrobiam orchids. Large stone urns on pedestals filled with pastel roses were through the rotunda and a top the staircase. I wanted to channel Ann,” Gatti says. “The colors, patterns and fabrics were a nod to Ann.”

...“San Francisco’s City Hall is designed to inspire awe—a symbol of the city’s power and resilience after the devastating 1906 earthquake and fire, with its white marble detailing and soaring dome that looms more than 300 feet overhead,” Hamish notes. “But despite the architectural magnificence—and the panoply of state, with Nancy Pelosi officiating and Governor Newsom and Mayor Breed in attendance—the ceremony managed to feel extraordinarily intimate and personal, with Tobias’s charming vows and his passionate kiss that dislodged Ivy’s crown!”

  1. It's worth noting that, whatever their other faults, Kerry and Hillary did survive the primary process and get nominated. If his model is "I have the most control over the outcome of the primary process; the general election will be decided on economic macrotrends," then it makes sense.

  2. The other Clinton was the ur-triangulator, and he was very successful, though the political climate now is sufficiently different that it's hard to draw useful generalizations from it.

  3. Newsom isn't optimizing for Democrat-as-President; he's optimizing for Newsom-as-President. It's impossible for him to sell himself as a principled left wing ideologue or a committed moderate reformer. Given his biography and character traits, maybe he's making the calculation that, win or lose, baldly embracing reptilian cunning and ambition is a better strategy for him than trying to win people over based on trying to sell another narrative.

Yeah, my view is that he was really obligated to Biden who swung the party behind him and supported him all the way during the recall election that failed. Newsom might have managed that on his own, but Biden's support was the signal that everyone better settle down and stop making waves for the rest of the Dems.

So I'm left wondering what his play for the POTUS is, since it's been considered essentially common knowledge that he would run in 2028 since at least 2024

Ambition, since he is a politician. Vanity, since he's Gavin. Yearning for more, since the governorship is as high as he can get and that's term-limited. Manoeuvring for influence and moving into a position where he's a string-puller in the party at large, perhaps. He's still young in political terms, maybe if he figures the Clintons are on the way out eventually he wants the new dynasty to be the Newsoms?