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I've ranted about the problems with having a female-dominated publishing pipeline before... and I'll fucking do it again! I know I'm preaching to the choir here but I'd already written this all up for a submission to the /r/books subreddit so I figured I'd repost it here. (And the /r/books people made me take out all the links and remove the part where I used AI for a relatively unbiased analysis of manuscript wish list profiles so I wanted to repost this version to a place that would appreciate it.)
Anyway--
Why Boys Don't Read Anymore
I can't go into a supermarket novel aisle without seeing three full shelves of romantasy novels about plucky young women with magical powers drawing the obsessive affections of foreboding but ultimately caring men. So where are the novels about clueless but good-hearted losers reincarnating into rpg worlds with a special skill that makes them irresistable to a harem of ninja babes?
...okay, I see how that complaint can sound ridiculous, but I am honestly and totally serious. It feels like publishing companies are making absolutely no effort to find and print books young men might actually like, and very naturally boys end up drifting away from reading toward hobbies where they might actually be catered toward. Let me substantiate that by talking about my experiences a little...
I've always been a voracious reader. As a kid I was already addicted to The Magic Tree House, Redwall, Eragon, Warrior Cats, Percy Jackson, Maximum Ride, Harry Potter, Uglies, and so on and so forth. Entering middle school I transitioned quite naturally into reading and writing fanfiction. I focused mostly on male-dominated fandoms like Naruto, Pokemon, and My Little Pony, but still had plenty of exposure to female-dominated fandoms like Twilight and Harry Potter. A few decades on, it feels like the tropes pioneered in the female-dominate fandoms have graduated to the bookstores and awards lists: I don't have to look far to see Dracomione-alike dark academia or shifter romances with heat cycles. But where are the rewritten naruto revenge fics? Where is all the My Little Pony-inspired first-contact sci-fi? Why do none of the monsterfucking novels involve sick tournament arcs? LitRPGs have become by FAR the dominant genre on Royaload... but their only printed representative is Dungeon Crawler Carl-- which specifically avoids or subverts many of the tropes common to the genre. In the meantime, the other branches of the Progression Fantasy tree have remained completely neglected. The Xianxia fad rose and fell without publishers even noticing. Rational/ist fiction like The Methods of Rationality, Friendship is Optimal, and UNSONG inspired an entire generation of AI researchers. You are entirely likely to have your values forcibly re-aligned toward friendship and ponies because of a genre you never had the chance to hear about.
This isn't about the gender of the protagonist, either! Worm is incredibly famous online in male-dominated fanfiction spaces. So is A Practical Guide to Evil. Both those novels feature female protagonists, and both of these novels have dedicated fanfiction communities that reveal a substantial latent demand for retreads of the themes, plots, and character archetypes they feature. And while I wish I could blame this whole issue on male flight to video games, manga, and webtoons, that entire argument would instantly fall apart-- There is no shortage of yaoi manga, villainess webtoons, and cozy games to draw the attention of women, and yet all of those same tropes also make their way into traditionally published novels.
And finally, this isn't about fiction versus non-fiction. Nonfiction is stereotypes as being more appealing to men, but that's not actually true. Women tend to read different genres of nonfiction than men-- women's lit and spirituality in place of, say, popular history... but Women still read more nonfiction in total than men.
No, this problem is rooted in the publishers-- and in particular the preferences of the people who become agents and acquisition editors. I've been trying to get published lately*, and in the process had a look through manuscript wishlist, which is where literary agents and editors post their wishlists for what kind of tropes, plots, and characters they want in. Having read so many profiles... the gender ratio of agents, and especially newer agents/agents open to debut authors is incredibly skewed toward women. And, exactly as that skew implies, the proportion of profiles even hypothetically open to male-targeted books is a faction of the proportion of profiles open to women-targeted books. Similarly, even comparing within the same profile, agents and editors spend a greater proportion of their time soliciting women-targeted books as opposed to male-targeted books. (Excluding requests that are gender neutral in nature.) As an experiment, I filtered for profiles that were interested in sci-fi (to make sure they were at least in principle interested in a male-dominated genre) and copy-pasted everything in their profile into gemini with the following prompt:
Looking at alphabetically the first profiles--
65%5%Primarily Female-Skewing 60% – 65%
Gender-Balanced / Equal Appeal 30% – 35%
Primarily Male-Skewing 5% – 10%
Equally Popular Across Genders: 56% (9 out of 16 specific fiction requests)
More Popular with Female Readers:
38% (6 out of 16 specific fiction requests)6% (1 out of 16 specific fiction requests)More Popular with Male Readers:
(Feel free to try and replicate my results with other AI or just read through the profiles yourself-- I'm sure the percentages won't agree exactly, but I think the ratios between female/male appeal will be similar.)
I think these results are pretty clear: the people in charge of finding publishers new books are mostly women, and as a reasonable consequence mostly interested in women-targeted content. I'm not proposing that there's any secret conspiracy to suppress men's voices... but conspiracy isn't necessary to prevent men's voices from, in effect, being suppressed. The modern crop of editors and agents simply largely lacks the lived experience required accurately identify literature boys and men find interesting, and similarly lacks a philosophical commitment to identifying and elevating a new generation of agents and editors who will.
So what can we do?
The publishing world won't fix itself. A lack of male-oriented books means a lack of male readers means a lack of sales means a lack of male-oriented books. Similarly, a lack of male reader means a lack of male writers and editors means a lack of male-oriented books means a lack of male readers. And at least speaking personally, I'm against DEI in general and for men in particular. But where does that leave us?
With slop.
No, seriously. If you feel like you're a guy, and you don't read enough, stop forcing yourself to read highbrow literature or books like you feel you should read, and track down some lowbrow junkfood. I suggest /r/Romance_For_Men , /r/HFY , /r/ProgressionFantasy , or anything on the royalroad front page. If you're a parent of one or more boys, point them toward the pig food dispenser. And I need to clarify that I am not being hyperbolic here. Just like babies have to eat mashed-up food before they can chew through steaks, young men need a regular diet of sophomoric fantasies before they're ready for Asimov or Murakami. Yes, there's a certain risk that the Heinlens and Ayn Rands of the world will feed them masculinist fantasies incompatible with the feminist-egalitarian view of the world you might prefer to instill... but hey, at least that's better than whatever the TikTok algorithm would have done to them.
And then...
Pay for the slop. Talk about the slop. Write your own slop, just for fun. We live in the internet age-- a problem created by gatekeepers can be solved by realizing that mass mediate makes even the tallest walls a short fence that you can simply hop over, and encourage others to do the same. Online-first publishers like Aethon are already in the process of bringing out the proverbial literary wrecking ball-- all they need is some momentum.
*necessary coda-- I haven't managed to get published because my book simply isn't good enough. I know what my problems are and they're largely orthogonal to this rant.
edit: my post just got removed from /r/books again! And this time I removed all references/use of llms and links, which is what the moderator told me got me removed last time. Now I am suspecting a conspiracy.
I agree with Opt-out here. It's easy to point fingers at woke or DEI, but I think the cause is really just prosaic capitalism. Acknowledging I'm in a filter bubble, plenty of men in my orbit read; they just don't do it in a way that makes money for traditional industry.
They read Substacks, or they read Royalroad/web serials/fanfiction, or they "read" manga/indie narrative video games/visual novels, or they pirate all of their literature and the classics from Libgen and Anna's Archive. It's much easier than it's ever been to self-publish or release your work online without going via Big Publisher.
The difference is simply that female writers are disproportionately interested in the prestige of going via traditional Big Publisher, and female readers actually spend money with publishers and bookstores, driven by BookTok or whatever, and hence those industries move increasingly towards catering to the female userbases that actually make them money.
Trying to make men read in the same way that women like to read seems to me much like trying to make sports gambling appealing to women; perhaps in the interest of the industries trying to increase their profits, but honestly a waste of time for society at a whole to try and fit a square peg into a round hole.
I would believe it was it not for the fact that it is still happening even in male dominant subgenres like sci-fi and to some extent fantasy. Although there is significant part of female readers there (around 40%), the domination is almost complete and you can hardly find something for men and boys. There are some holdouts like Warhammer 40k that still hold 80%+ of male readership, but at this point the clock is ticking.
The point being that male readers are there, but they are not catered to. That is why they move over to other stuff. The situation is similar to what happened to superhero genre or comics, which also have majority male readership but that is increasingly catering to female readers. So men and boys react by going over to anime such as Berserk or Chainsaw man and not whatever gay/feminist slop is produced now in mainstream DC and Marvel comics.
The same goes for literature for boys. There is no replacement for old Cowboy pulp fiction or various adventure books or genre like The Three Investigators, where male/boy heroes only interaction with women is to get sandwich from them. Modern young adult writing is at best Harry Potter clone, where there has to be some know-it-all nagger like Hermione Granger or some female professor hero. The old style of literature of 100% male space is completely gone from modern publishing and especially Young Adult publishing, which became utter gay/feminist slop with mandatory diversity quotas for characters like in Hollywood.
To be fair to Rowling, Hermione being an obnoxious girlboss is mostly a product of the films. Book Hermione is written as book smart, but also as incapable of dealing with high pressure situations, dogmatic and uncreative in solving problems, and a clueless activist who prioritizes her own sense of moral outrage over the people she's ostensibly trying to help. She's constantly getting up-staged by her slacker male friends in every arena outside of pure academics (and even there, Harry mogs her in Defense Against the Dark Arts, clearly the most important and practical subject, and the only one he really cares about doing well in).
And remember, the hero of the story is an aristocratic white man jock who solves all his problems with violence and blind rebellion against authority, who faces his own death with manly courage and ends the story by marrying his best friend's hot younger sister and raising a big family.
Between that and a cast of secondary villains that includes a catty and deceitful female journalist (Rita Skeeter), the ultimate toxically feminine HR lady (Umbridge), and really the wizarding world's entire bureaucratic state (capitalist free enterprise, as exemplified by the Weasley twins, receives an almost exclusively glowing treatment, by contrast), Harry Potter is actually pretty based.
This is just the British hatred of the tabloids (who've given people across the spectrum reason to loathe them). It's not really a partisan or based opinion.
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Don't forget that the whole school is open-carry and it's mostly the bad guys are in favor of "Common Sense Wand Control".
I wrote about it at length before, but it's interesting that Rowling wrote a fictional universe that made sense to her, a liberated late-boomer/early gen X feminist, and it ended up enshrining values that are diametrically opposed to her stated world view.
It's as if writing a universe from scratch requires thinking about the values in it from first principles, and that this can lead you to very different conclusions than those you would get if you just stuck to the values that were imprinted on you by your environment.
It's very British and difficult to understand outside of that context. JK Rowling, like many of her generation, "knew her place", and wanted to look up to her social betters - that is, to have "betters" actually worth looking up to. So, the high drama is replacing the unworthy aristocrats with worthy ones, the long-lost prince returning to high society and mogging the bureaucrats. Ron and Hermione are the good servants of the prince, the stolid man (it's not a coincidence that Ron is red-headed and has a big family, that's saying he's the wizard equivalent of a Celtic Catholic) and the brainy woman, who represents the fantasy of a nerdy girl wishing she had a worthy man to serve, with the Platonic nature of the friendship making the service more pure. It goes back to to the middle ages - think about Robin Hood's relationship to the Good King Richard and the Bad Usurper John.
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Or her stated worldview just isn't as radical as younger wokes, which is one of the reasons she got herself into a lot of trouble.
She just didn't write in the hyper-doctrinaire way people do today. This is a woke more correct situation since they pointed out that JKR is the moderate white: for things like equality but not for revolution. Hermione is shown to be silly, but the end result of that entire SPEW episode is that house-elves being paid instead of indentured servants becomes supported by Dumbledore, who is also a pro-magical creature rights, just not an obnoxious child about it.
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Sure, Hermione is not such a girboss in books - although that is arguably a little bit more grating to be honest at least in the beginning. However she shows quite a lot of growth, by the end of the series she is a monster who can cast every spell silently, she can best deatheaters in duels under high-pressure situation, she is genius in potions and transfigurations that she uses constantly to great effect etc. Harry on the other hand remains stagnant, from spellcraft he is one-trick pony using expeliarmus and patronus. Other than that he just utilizes pure gimmicks such as hic connection to Voldemort and psychic visions or pulling Gryffindor sword literally out of the hat just because. He is the series version of McGuffin, he is imbued asset managed and operated by Hermione according to Dumbledore's strategy. It is Hermione who does the heavy lifting such as actually researching on how to destroy horcruxes or painstaking training in spellcasting.
She's Basil Exposition, there to conduct the background research and dripfeed the reader useful information that's too tedious for the protagonist to bother with. She provides Harry with some of his cool gadgets. Harry is the one putting his body on the line. Harry is the one who has to systematically lose his parent figures in the process of growing into the leader his people need him to be. Harry is the one who figures out the last pieces of puzzles at the last second when it really counts, and then actually defeats the bad guy.
Yes, Hermione is a valuable asset and a character who grows throughout the course of the story. She is a technically more proficient magic practitioner than Harry is, and uses this to save him on numerous occasions. She is more organized and more responsible, as girls tend to be at that age.
But Harry isn't just some buffoon protected by main character energy. Set his special chosen one status aside for a second. He may not be a star student, but the books are pretty explicit that this is because he prioritizes the battle against Voldemort over academics. Yes, sometimes he's just slacking off with Ron instead of studying, but more often than not, he struggles because he spends his nights snooping around the castle and is constantly battling extra work and detention as a result of this (and vindictive teachers actively out to harass him). In the areas he is able/willing to apply himself, he consistently outshines Hermione. Harry is also much more well-rounded than Hermione (in the model of the classic English gentleman. Being a broadly successful dilletant is good; being a single-minded striver is gauche). He's exceptionally brave, loyal, and strong-willed in the face of institutional opposition. What he lacks in technical acumen, he more than makes up for in grit, determination, and leadership.
Hermione is a very capable (though flawed) character, but she's not heroic in the same way Harry is.
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