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Here's a question for you that is less war and more straight culture. What makes a piece of media truly inspiring? What qualities does something need to possess so that things based on it will be great? I don't mean this in the sense of expertly turning your IP into a multimedia franchise through judicious licensing or whatever. I want to know what happens in the case of something like Dune where licensing doesn't seemed to be handled well at all. Yet it still not only managed to spawn a great movie. It also inspired a legendary board game, hugely influential video game, etc.
What makes Dune such fertile ground compared to, say, Lord of the Rings?
I'm sorry, what
By your own account, you think Dune licensing is mismanaged. And you still call this fertile?
Fertile means bountiful. There's much less Dune stuff than there is LOTR stuff. It might have something to do with the way LOTR invented a whole genre of fantasy fiction and then had a very popular and well-received movie trilogy that continues to live in the minds of "normies" long after it succeeded.
I think Marvel is heavily mismanaged, but still fertile. Just none of it is any good. They keep growing garbage. They keep making more and more of it, but it sucks.
They don't make a lot of Dune. Dune media is as parched as the desert it comes from. Had the newer movie not come out - a movie where even the company funding it was unwilling to commit to wholly and was on record not being willing to fund the second half before they saw how people reacted - I think licensing it would have been dirt cheap. I also don't think Dune is all that great, although it definitely fills its world with a ton of ideas and is quite rare in the world of schlock-sci-fi in terms of both its scope and breadth.
You could probably say the same about WH40k; a similarly rich and expansive world in scope, which takes the distinct opposite approach to licensing by shotgunning walls of flak at everyone in exchange for cashing big royalty checks from as many sources as possible, with a net result that maybe 15-20% of their licensed work is worth anything at all.
What makes a piece of media inspiring is a terrible question because what inspires people will vary from person to person. If I had to take a blind stab at it, I'd say it would probably have to do with stories that try to grasp at universal things about the human condition.
I think the enduring power in the LOTR work is that it posits the existence of clear good, clear evil, and that the corrupting presence of evil is not defeated by martial might or using evil against evil but by the willingness of small, humble beings from nowhere to sacrifice. These are things that speak to the human understanding of the world and the nature of evil.
Granted, I think the first Blade movie is Great. I also think Nabokov's Pale Fire is Great, and I think the Lives of Others is Great. I think all of these things are wonderful for entirely different reasons. I don't want things that are based on these intellectual properties, much less think they'll be great at all. Yes, even the Wesley Snipes vampire movie. The more of this we got the worse it gets. They fail (or succeed, rarely!) on their own merits, but I would not call anything based on the intellectual property great simply because it belongs to the same intellectual property.
That way lies Star Wars. And the more you look at Star Wars as an IP, the more you realize that sometimes dead truly is better.
Yes, I'm surprised when people are surprised that new Star Wars stuff is rubbish. There hasn't be a truly great Star Wars film for 40 years (arguably longer) and the heyday of Star Wars franchised stuff was the 1990s, I think, with some great Lucas Arts games from that period.
Creative success is one of those highly unpredictable evolutionary processes whose outputs look better on average than they are, because we tend to forget the detritus.
There has been a bunch good EU content though. My assumption was that similar to marvel Disney would try to pick through the material and more or less loosely adopt the good stuff.
This seemed like such an easy (and already proven within the company) recipe for success that I couldn't really imagine massive failure. The property isn't super complex and the fans are not very needy. And yet..
I think that it's at least 10 years too late to create a fun expanded universe. Too much PC, too much safety-first writing. Even the Marvel stuff doesn't interest me, except at the margins where some really vivacious creativity sneaks in e.g. the Guardians of the Galaxy films.
I think I would have to go back at least 20 years to find any Star Wars creativity that I thought wasn't just good, but great. I mean, there are still good Bond films, but I haven't seen a great one since Goldeneye nearly 30 years ago.
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