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It's that time of year again: The Masters, my favourite dose of noblesse oblige
I've seen it lamented numerous times here and elsewhere of the decline of noblesse oblige. I chalk it up to the internationalization of finance and wealth and the simultaneous decline in nationalism: the peers of the ultra-wealthy are the ultra-wealthy of other countries, not their neighbours or countrymen who they generally try to spend as little time as possible in the company of. God forbid that they might actually have to mix with the unwashed masses. Before you were obliged to in an attempt to forestall some peasant revolt from burning your estates, but now you've got private security defending all fourteen of your mansions, so what would really be the harm even if you lost one?
But at least in Augusta, Georgia there's some vestige of that lost spirit. Every year the Masters is held at the ultra-exclusive Augusta National Country Club, arguably the most prestigious golf tournament (give or take The Open) and the pinnacle of achievement of one of the hobbies of the elites. And every year the Masters goes overboard in creating a prestigious, elevated, and somewhat stiffly artificial environment. No expense is spared, no detail overlooked: the fairways are painted a verdant green, Rae's Creek is dyed its iconic dark blue, and the telecast features a chorus of (not-actually-present) birds so you can't hear the highway traffic. It's pure spectacle, and a treat to watch.
And you can watch it. Rather than hiking ticket prices to the eye-watering levels the open market would demand, the tournament distributes tickets via lottery ($140 for a day ticket, but if they hit the retail market they usually go for multiple thousands). And once you're on-site, the costs for food and drink are almost cartoonishly inexpensive. Oh, you couldn't secure tickets or are too far away? Well they built maybe the single-best website for watching sports: an infinitely customizable setup where you can watch whichever players or holes you wish. I've never used the app for mobile but people rave about it as well. These are both free of charge and have no region locks, and feature not one single advertisement or imposition upon the watcher. It's sporting entertainment at its ultimate best, built not for profit but purely for the prestige of being able to give it to the masses.
The prestige of the masters comes not from doing things that are expensive, but from doing things which require effort. When was the last time you went anywhere with a no-cellphones policy that was effectively enforced? If you are seen with a cell-phone at The Masters, you will be thrown out. While watching, you might notice the commentators' use of heightened language. This is deliberate. If you miss the fairway at Augusta, you aren't in the rough, you're in the "second cut". There will not be a single "distance to hole" infographic all weekend. The Masters might be the only organization in the Southern United States with the power to tell a major media outlet what to say on-air. That's prestige.
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