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Notes -
Mr Beast’s Trans Debacle
Mr Beast is the Gen Z entertainment celebrity of note. Calling Mr Beast the PewDiePie of Gen Z would be underselling him. His 25-minute Squid Game YouTube video received 400 million views, which to put in perspective is 5x the total viewership of the Seinfeld Finale. His Tik Tok has 80 million followers, his most popular “YouTube short” has 650 million views, etc. He is more popular than what the average millennial or older would think (I fall into this cohort). When he visited a mall in my state to sell his burgers (one of his successful business offshoots), the line extended miles and made the news. Mr Beast has a childhood friend group with whom he makes videos. The rapport between the friends of the group, what might be called the “vibe”, is a crucial ingredient to Mr Beast’s success. They were, like many friend groups containing boys in America[*], all male; the pure boyishness was a major draw for his success.
This year, one of the “cast” members of the Mr Beast enterprise transitioned into a woman. (For brevity, I will just call the member she and a woman.) Chris, who had a child and went through a divorce, has transitioned in full. She is wearing dresses on video and taking HRT. If you were to plug Chris and Mr Beast into Google News, you would have no idea how the viewers have responded to this change. But plugging it into Tik Tok (the premiere Zoomer app) gives a different story.
The response among Gen Z has been overwhelmingly negative. When I checked last night, 8 of the 10 most watched videos for the search “Mr Beast” were a negative reaction to Chris’s transition, the total view count of which was more than 80 million. The comments overwhelmingly negative. A typical comment section looked like this, sometimes with more than 25k comments. The commenters chant “Mr Beast 6000 coming out”, referencing Mr Beast’s oldest YouTube channel known for political incorrect humor. The consensus among the fans is that the transition has ruined the group’s rapport and that Chris has got to go, but that hands are tied because she is transgender. On the latest (secondary channel) video for Mr Beast, the comment section is censored and moderated so that the issue can’t explicitly come up. The commenters instead spam “we want to see more Chandler and Nolan”, cleverly emphasizing their disinterest with Chris by omission. The fans on Tik Tok are trying to find any clip they can to get Chris cancelled, with one finding a video of him saying the N word and another digging up an anti-Islam tweet from 2017.
There are a few things to explore here.
Tik Tok is the last remaining “Wild West” internet platform. Low censorship, low “authority-boosts”, and high anonymity allow for majority discourse like in the old days. It would be hard to gauge the fan reaction without looking at Tik Tok, which (conveniently) is the app that most of his fans use for socializing and discussion. This illuminates how manipulated platforms like YouTube and Twitter are, both because of censorship and because of cancellation fears.
The younger generation appears to be immunized against the transgender movement. The boys do not buy it. Mr Beast is a litmus test because he has a large, diverse fan base in Gen Z, the majority of whom use Tik Tok and have Mr Beast content algorithmically fed to them. These Tik Toks are as close as we will get to a “youth vote” on the transgender issue. They not only don’t buy it, but they think it is immoral and noxious.
Mr Beast is in a pickle. He became popular, partially, because of the authenticity and joy of his friend group. The discomfort involving the transition is palpable in the latest video. Body language, rapport, banter, and general “vibes” have ruined what led children to watch his content. He is the most data driven creator and knows this. He has previously mentioned that he edits out sneezes and coughs because it loses retention, and I believe once mentioned that adding a girl to reaction videos negatively reduces engagement. Alas, he can’t come out and fire the transitioned member without losing corporate sponsorship and reputation. He is stuck between losing popularity among his fans, or losing support among the progressive power structure. He is also losing support from parents who don’t want their 8-year-old watching a transgender. There’s also the moral issue of supporting a friend post-divorce.
The implication being that women are less likely to be in authentic friend groups? I don't think you mean to say that, and I won't treat you as if you have. Or do you actually stand by that implication?
Who is doing the manipulating? I suspect it's Mr. Beast and his staff, which is less objectionable than the platforms doing it themselves.
Can you give an example via timestamp?
I do wonder, however, if Jimmy will consider just riding it out. I'm not sure how many principled people there are amongst his audience and their parents, and he may very well get to have his cake and eat it too.
Most of the people clipping it are posting it on Tik Tok, but some examples I can find on YouTube: 1, 2. If you watch the video you notice a weird distance between the members and a stressful look on MB’s face, which viewers picked up on and discuss on Tik Tok.
No, but that many teenage boys are in all-male friend groups. Adding in a girl or an MTF to an all-male friend group changes the dynamic.
MB is YouTube’s prized real estate, I would not be surprised if YouTube corporate is deleting comments, and they also delete and reduce the popularity of YouTubers who are critical of LGBT issues.
I figured as much, just wanted that to be clear. Thanks for your edit as well.
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