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Notes -
Mr Beast’s Trans Debacle
Mr Beast is the Gen Z entertainment celebrity of note. Calling Mr Beast the PewDiePie of Gen Z would be underselling him. His 25-minute Squid Game YouTube video received 400 million views, which to put in perspective is 5x the total viewership of the Seinfeld Finale. His Tik Tok has 80 million followers, his most popular “YouTube short” has 650 million views, etc. He is more popular than what the average millennial or older would think (I fall into this cohort). When he visited a mall in my state to sell his burgers (one of his successful business offshoots), the line extended miles and made the news. Mr Beast has a childhood friend group with whom he makes videos. The rapport between the friends of the group, what might be called the “vibe”, is a crucial ingredient to Mr Beast’s success. They were, like many friend groups containing boys in America[*], all male; the pure boyishness was a major draw for his success.
This year, one of the “cast” members of the Mr Beast enterprise transitioned into a woman. (For brevity, I will just call the member she and a woman.) Chris, who had a child and went through a divorce, has transitioned in full. She is wearing dresses on video and taking HRT. If you were to plug Chris and Mr Beast into Google News, you would have no idea how the viewers have responded to this change. But plugging it into Tik Tok (the premiere Zoomer app) gives a different story.
The response among Gen Z has been overwhelmingly negative. When I checked last night, 8 of the 10 most watched videos for the search “Mr Beast” were a negative reaction to Chris’s transition, the total view count of which was more than 80 million. The comments overwhelmingly negative. A typical comment section looked like this, sometimes with more than 25k comments. The commenters chant “Mr Beast 6000 coming out”, referencing Mr Beast’s oldest YouTube channel known for political incorrect humor. The consensus among the fans is that the transition has ruined the group’s rapport and that Chris has got to go, but that hands are tied because she is transgender. On the latest (secondary channel) video for Mr Beast, the comment section is censored and moderated so that the issue can’t explicitly come up. The commenters instead spam “we want to see more Chandler and Nolan”, cleverly emphasizing their disinterest with Chris by omission. The fans on Tik Tok are trying to find any clip they can to get Chris cancelled, with one finding a video of him saying the N word and another digging up an anti-Islam tweet from 2017.
There are a few things to explore here.
Tik Tok is the last remaining “Wild West” internet platform. Low censorship, low “authority-boosts”, and high anonymity allow for majority discourse like in the old days. It would be hard to gauge the fan reaction without looking at Tik Tok, which (conveniently) is the app that most of his fans use for socializing and discussion. This illuminates how manipulated platforms like YouTube and Twitter are, both because of censorship and because of cancellation fears.
The younger generation appears to be immunized against the transgender movement. The boys do not buy it. Mr Beast is a litmus test because he has a large, diverse fan base in Gen Z, the majority of whom use Tik Tok and have Mr Beast content algorithmically fed to them. These Tik Toks are as close as we will get to a “youth vote” on the transgender issue. They not only don’t buy it, but they think it is immoral and noxious.
Mr Beast is in a pickle. He became popular, partially, because of the authenticity and joy of his friend group. The discomfort involving the transition is palpable in the latest video. Body language, rapport, banter, and general “vibes” have ruined what led children to watch his content. He is the most data driven creator and knows this. He has previously mentioned that he edits out sneezes and coughs because it loses retention, and I believe once mentioned that adding a girl to reaction videos negatively reduces engagement. Alas, he can’t come out and fire the transitioned member without losing corporate sponsorship and reputation. He is stuck between losing popularity among his fans, or losing support among the progressive power structure. He is also losing support from parents who don’t want their 8-year-old watching a transgender. There’s also the moral issue of supporting a friend post-divorce.
The polling does not bear this out at all.
Britain: https://docs.cdn.yougov.com/ai3h3xvf7o/Transgender%20data%202020.pdf 18-24 range consistently most pro-trans, though margins aren't huge between them and the 25-49 group.
US: https://www.pewresearch.org/social-trends/2022/06/28/americans-complex-views-on-gender-identity-and-transgender-issues Same thing here, 18-29 group most liberal.
Unless you're going to say that for some obscure reason the Gen Z kids not yet of the age to be polled wildly diverge from the clear trend observable in the current data, and in that case you'd need much better evidence than reading comments on social media.
I (think) the point is that, for things like polls, there is a thumb on the scale. That Tiktok is actually showing a more accurate representation of people views...
That's a pretty silly contention if so; however imperfect, a poll which at least attempts to sample a representative cross-section of the nation could hardly have a 'thumb on the scale' to a greater extent that randomly sampling Tiktok comments hither and thither.
Unless you’re talking about two completely different demographics. Gen-Z doesn’t watch Mr Beast.
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