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Unfortunately, I really want to talk about all the Bud Light stuff, and I don't want to make a new throwaway for it. So you will have to deal with this short summary of my jury duty instead of the nice effort post I've been cooking up on dog walks: 1) The pool is almost sarcastically diverse, as though someone had intentionally excluded anyone else resembling my 'peers.' 2) If someone shows up it's because they want to serve on a jury, and they find it strange that someone would intentionally decrease their chances of being selected 3) The entire experience can be a colossal waste of time and energy, 50 otherwise productive people spent all day not working because one illegal immigrant made a sexual innuendo to another illegal's girlfriend/stepdaughter. Why not just deport them?
Onto the Bud Light thing, as discussed earlier here yesterday. The short summary would be that someone (also from San Diego, coincidentally) decided about a year ago that they were a woman, and Bud Light decided to make them a special commemorative can, which apparently they drank in a bathtub as part of a marketing campaign. This has made a lot of people (including me) very angry and been widely regarded as a bad move. I'm writing this post now because the company just offered its' first official response and it's perfect gpt fuel-on-the-fire. It's short so I won't give highlights, instead, a summary that suggests it pisses off everyone rather than mollifying anyone. I eagerly invite someone to provide a mirror image of 'their tribes' response but I want to share a few thoughts about mine in a few buckets:
1). For most of my adult life, I drank an incredible amount of Bud Light. Occasionally flirting with the limits of 'functional' alcoholism at ~30 a day, occasionally dipping below my typical 10-12, occasionally taking a month off because I'd been getting fat. This amount of consumption is not unusual in my peer group. Just do some napkin math: (minimally) one beer per half hour of time awake and 'off the clock.' Essentially, Bud Light is not a 6 pack that sits in your fridge for weeks, it's bought in 18 packs by people like me on the way home for the night.
2). We drink Bud Light for exactly the reason you (the proverbial 'you', of course) poke fun at it. It's thin, watery, and doesn't have a lot of alcohol. I can drink 30 a day and never get shithouse drunk the way I will after 3 bourbons on an empty stomach. I can drink more than a tiny sip and enjoy the flavor, unlike a double tangerine ipa. I like to sit around and drink beer, and it's a perfect beer for that.
3). I have my friends that drink Bud Light, and my friends that poke fun at me for drinking Bud Light. I love both, but with the later, we usually don't tool around in the garage while drinking. These days with the later it's usually more like visiting the latest pop-up microbrewery which may or may not have food (or anything drinkable). There's a culture, or if that's a bit grandiose, a vibe around a hot sunny day and a big cold box of weak watery beer.
4). Unlike most potential boycotts, I (and my people) have some purchase with this one ('purchase' for the non-english natives among us here meaning 'agency, power, or leverage'). We get a little say. There is a little verve here. This is not nike, something I already didn't buy, or every insurance company known to man, something I can't really avoid buying, this is weak watery beer!
5). Unlike most Allied marketing, this feels like it was meant to hurt. I'm aware Bud Light has done rainbow pride cans before, and I've probably even bought some without thinking about it. But something feels wrong about buying this beer now that I know they intentionally had a AMAB in a bikini drinking their commemorative can celebrating '365 of womanhood.' Not only can I effectively boycott this, but I can't unfeel the desire to boycott this! This one might have legs.
After the non-apology from the brass, Bud Light may have terminally tarnished their brand. Planting a flag and vitally interested to hear your thoughts
As someone who works in a bar, I'm somewhere between amused and annoyed by the Bud Light thing (much as I was annoyed as a pizza delivering college student to hear about John Schnatter from people blissfully unaware of Tom Monaghan's politics). The place I work at is one of the more liberal bars in town, or at least liberal enough that Bud Light is one of our worst sellers. We keep it in stock for the occasional large party of tradesman types who will come in and drink lots of Bud/Bud Light, but for whatever reason Bud is so "redneck" coded that our patrons (mostly Millennials; happy hour is mostly Boomers) mostly don't touch it. Why Miller Lite isn't coded this way, why our customers have no idea that Kid Rock name-dropped PBR in a song, and why Yuengling's owner actually having endorsed Trump seems to have been forgotten all escape me. Caveat here: the local Miller/Yuengling/PBR distributor sends us 16oz cans for the same price as Bud sends us 12oz bottles, a price differential that only Michelob Ultra (Greeks and middle-aged former Greeks are loyal to it.) seems able to overcome (darkly amusing, as IMO Mich Ultra is even worse than Bud Light; Hell, I'd rather drink Natty.).
I've heard lots of jokes about Bud Light that get old fast, one regular who repeatedly announced his boycott in annoying fashion, but otherwise I sell no Bud Light and tons of Miller/PBR/Yuengling as per usual. I've heard more dramatic things from the sort of bars that do sell Bud Light (and wouldn't be surprised; this is an SEC college town), but people say lots of things. Concerning Gen Z, they either choke down $2 PBRs like the rest of our budget-conscious customers or drink fancy crafts (Sours seem to be in style now and IPAs out of fashion/relegated to alcoholic Millennials.)/mixed drinks. Hard kombucha is a surprisingly big seller along with the expected ciders for people (usually young women) who don't like beer. We sell surprisingly little Whiteclaw (mostly to one regular, and then the bar manager drinks it on the job because it looks like water in a cup); maybe it's class-coded in a negative way toward dilettantes in the same way Bud Light is.
For fun, my preferred domestic/InBev product (aside from Elysian Space Dust IPA) is Natty Light, because it's cheap, IMO no worse than other light beers, and does its job, i.e. one or two to finish off a night upon returning home from the bar won't get me too fucked up to work the next day. I'm not tough enough to drink Natty Ice any more, and as a rule I don't keep liquor at my house (My drunken idea of a good gin and tonic is not conducive to being on-time/sober enough to work the next morning, and I frown upon getting drunk and morose by myself these days.)
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