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Unfortunately, I really want to talk about all the Bud Light stuff, and I don't want to make a new throwaway for it. So you will have to deal with this short summary of my jury duty instead of the nice effort post I've been cooking up on dog walks: 1) The pool is almost sarcastically diverse, as though someone had intentionally excluded anyone else resembling my 'peers.' 2) If someone shows up it's because they want to serve on a jury, and they find it strange that someone would intentionally decrease their chances of being selected 3) The entire experience can be a colossal waste of time and energy, 50 otherwise productive people spent all day not working because one illegal immigrant made a sexual innuendo to another illegal's girlfriend/stepdaughter. Why not just deport them?
Onto the Bud Light thing, as discussed earlier here yesterday. The short summary would be that someone (also from San Diego, coincidentally) decided about a year ago that they were a woman, and Bud Light decided to make them a special commemorative can, which apparently they drank in a bathtub as part of a marketing campaign. This has made a lot of people (including me) very angry and been widely regarded as a bad move. I'm writing this post now because the company just offered its' first official response and it's perfect gpt fuel-on-the-fire. It's short so I won't give highlights, instead, a summary that suggests it pisses off everyone rather than mollifying anyone. I eagerly invite someone to provide a mirror image of 'their tribes' response but I want to share a few thoughts about mine in a few buckets:
1). For most of my adult life, I drank an incredible amount of Bud Light. Occasionally flirting with the limits of 'functional' alcoholism at ~30 a day, occasionally dipping below my typical 10-12, occasionally taking a month off because I'd been getting fat. This amount of consumption is not unusual in my peer group. Just do some napkin math: (minimally) one beer per half hour of time awake and 'off the clock.' Essentially, Bud Light is not a 6 pack that sits in your fridge for weeks, it's bought in 18 packs by people like me on the way home for the night.
2). We drink Bud Light for exactly the reason you (the proverbial 'you', of course) poke fun at it. It's thin, watery, and doesn't have a lot of alcohol. I can drink 30 a day and never get shithouse drunk the way I will after 3 bourbons on an empty stomach. I can drink more than a tiny sip and enjoy the flavor, unlike a double tangerine ipa. I like to sit around and drink beer, and it's a perfect beer for that.
3). I have my friends that drink Bud Light, and my friends that poke fun at me for drinking Bud Light. I love both, but with the later, we usually don't tool around in the garage while drinking. These days with the later it's usually more like visiting the latest pop-up microbrewery which may or may not have food (or anything drinkable). There's a culture, or if that's a bit grandiose, a vibe around a hot sunny day and a big cold box of weak watery beer.
4). Unlike most potential boycotts, I (and my people) have some purchase with this one ('purchase' for the non-english natives among us here meaning 'agency, power, or leverage'). We get a little say. There is a little verve here. This is not nike, something I already didn't buy, or every insurance company known to man, something I can't really avoid buying, this is weak watery beer!
5). Unlike most Allied marketing, this feels like it was meant to hurt. I'm aware Bud Light has done rainbow pride cans before, and I've probably even bought some without thinking about it. But something feels wrong about buying this beer now that I know they intentionally had a AMAB in a bikini drinking their commemorative can celebrating '365 of womanhood.' Not only can I effectively boycott this, but I can't unfeel the desire to boycott this! This one might have legs.
After the non-apology from the brass, Bud Light may have terminally tarnished their brand. Planting a flag and vitally interested to hear your thoughts
I don't particularly love most trans activism, and I'm deeply troubled by a lot of the medical interventionism on the youth.
However, there is a sense that certain factions or cultures of conservative men (of varying races and ethnicities) have created defensive silos of culture against the encroachment of gender non-conforming men. These places could be certain gyms, certain sales teams, certain blue collar unions, or certain bars. The shared sentiment is that there's enough spaces for gay or trans people (these men can't tell the difference) and so they need to batten down the hatches and keep their exclusionary spaces free from the taint of homo (no pun intended).
I think that there's a good proportion of younger straight men who are very into this, a la the andrew tate fans, and there's another group of younger straight men who are completely over it, and don't want to engage in long or endless discussions of masculinity and how important it is to pick a side.
If i were to entertain the idea of corporate advertisement as culture war, I'd say the point of this ad might be to demonstrate how hateful conservatives actually are against gay and trans people, no matter how much they pretend its about protecting children and women's sports. The liberals could be seen as responding to this "it's just about protecting children and women" rhetoric by saying "okay, here's a drag queen in her proper place, advertising beer in a funny commercial, joking about not knowing what March madness is"
Then the conservative men start literally shooting cases of beer, and it becomes apparent that it's not really about protecting women and children, it's about establishing cultural silos of hatred towards gay and trans people.
It's a good tactic for uniting the gay and trans factions that have started to schism lately. At the risk of being snide, I think the QT BIPOCS realize the white gay tops aren't coming to the club if they keep calling them "the nazis of the LGBT community" for going to the gym. Also that white wealthy gay men are the ones with the social capital and mental fortitude to penetrate these conservative cultural silos.
Consider that there are semiotics to LGBT representation on a Bud Light can that go beyond the semantic meaning. Gay rites are civil rites. The red tribe can recognize a blue tribe religious ablution when they see one. Why do you think the red tribe failed to raise a stink about Milo Yiannopoulos, when he was a gay invading their "silo"?
Democrats used to get quite surly about Americana imagery and music in sports, brands, and media back during the War On Terror. This isn't because they "hated America" or "hated freedom". They correctly perceived extreme displays of the Stars and Stripes as a gang marker for the red tribe.
I'm willing to entertain the notion Alissa Heinerscheid didn't know what she was doing, but it looks a hell of a lot from the outside like a triumphalist blue tribe elite planting their flag on the reddest of red tribe territory. Imagine conservatives buying the largest mosque in Portland and erecting a big George W Bush statue on top of it. Are they doing anything wrong? What do you think will happen to the statue?
Bud light is a beer, not a religion or political party. I think that's my point, that people who are aligned along political, religious, or politico-religious lines try to establish non-political and non-religious entities like a beer brand as off limits to their political or religious opponents.
The comparison between making one commercial for bud light with a trans woman celebrity and putting a statue of George Bush on the largest mosque in Portland is kind of silly to me. They're not similar.
Corporate brands aren't anyone's territory other than their boards' or shareholders'.
I think it looks like a triumphalist blue flag to you because you experience trans and gay inclusion as a loss. This situation reminds gay and trans people that their existence, without accounting political speech, is experienced as political speech, whereas the opposite is not true. A conservative man can go to a pride parade, just like in the blog post you linked, and not be threatened. To experience hostility and attention, he needs to do something political, like wear a police uniform, or hold a TERFy sign.
You can say both sides are doing the same thing, retiring conformance in certain spaces, but the degree to which the conformance required invades someone's identity is different. That's what's being demonstrated. We have all seen conservative speakers accosted on college campuses or shoved at pride events, but these people were trying to be as deliberately offensive as possible. This is the other side, where conservatives are literally shooting cases of beer in effigy because a trans woman took a bubble bath with a bud light.
To you it looks like a sly tactic in a culture war. To me it's a reminder that people like you might see my existence as a tactic first and a personality second. There's a degree to which you think a republican drinking bud light in a garage is more authentic than a trans woman drinking one in a bubble bath.
Uh... I strongly disagree with this analysis. Go to your next pride parade in a MAGA hat and see what happens.
You're continuing to demonstrate my point. A conservative has to display specific political speech in liberal spaces to have his presence politicized. However, gay and trans people just need to display their personal identities to have their presence politicized.
They're not equivalent. Conservatives engage in hatred based on identity, and liberals engage in hatred based on beliefs.
This ad campaign is just a reminder that conservatives still view being trans or gay as a political choice first, and a personal characteristic second.
I would say that's a pretty bold statement to make about two very broad groups of people. I've personally observed both groups hate people for both reasons.
Putting aside the excessive generality, I would say that I object to this rather glib slogan on the grounds that beliefs are quite often an integral part of a persons identity and that in fact the lines between identity and belief are often so blurred as to make the distinction meaningless.
If I, a member of the Hawkmanii tribe, attack and murder a member of the Boarmanii tribe from the next valley over based solely on him being a filthy Boarmanii (who had it coming because you can't trust these "people"), would I have killed him based on his identity or his beliefs? By modern standards we would be considered to be members of the same ethnic group, distinguished only by our styles of dress or perhaps how we choose to wear our beards. Yet both of us would become murderously violent towards anyone implying that there is anything even remotely similar about us, I was born a Hawkmanii, I will die a Hawkmanii.
So these hypothetical conservatives consider gays/transgender types to be repugnant because they perceive them as making an incorrect political choice, not because they perceive it to be an immutable characteristic? This seems to undermine the argument you made in the very line above.
The difference is not meaningless. If you would murder someone from another tribe regardless of their personal beliefs, then you're murdering based on identity. If you would murder someone from your own tribe based on their beliefs, you're murdering based on belief. The existence of green doesnt mean blue and yellow aren't different.
The trend is obvious. Liberals will frequently eat their own based on failures of belief regardless of identity, like with Al Franken. Conservatives will frequently support their own based on identity and regardless of belief, like Donald Trump and his history of cheating on his wife with a porn star.
Liberals will support someone like the current Pope, intrinsically conservative in identity, for expressing more liberal beliefs on gay people than previous Popes. Conservatives will shoot a case of their favorite beer, or applaud such a shooting, because they made one commercial with a trans woman. The trans woman doesn't express political views in the commercial, in fact, she actually says "whatever team you love, I love too" but conservatives hate her based on her identity.
Regarding this:
Conservatives would like to pretend they are hating people for their beliefs, rather than their immutable characteristics, so they recast immutable characteristics as political beliefs so they can justify their identity based hatred.
This is evident in one of the other replies to me that claims that blue collar hostility towards gay men is justified because gay men are intrinsically likely to sexually harass straight men. The poster linked an identity, being gay, with an inevitanle political action, sexual harassment, to justify the hatred of gay men.
They're smart enough to pretend that it's just harmful beliefs and actions from gay and trans people that they object to, like drag shows for children, surgery for children, and men in women's sports.
This commercial cleverly displays that this is just a facade designed to persuade moderate liberals such as myself that they are looking for any compelling reason to attack gay and trans people because their hatred is based on identity.
This whole website is based on the idea that it's better to object on ideological rather than tribal lines, even if tribalism is powerful. Conservatives are clearly the side of power through tribalism, and liberals are clearly the side of power through persuasive ideology.
The other two posters here are arguing with me. Because they think I'm gay and they think that is deviancy, or morally inferior. Maybe you are too. I'm arguing with them because I disagree with their comments. I don't hate them based on perceived identity.
Do you believe that identities can be disputed at all? Can someone wrongly identify as something?
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