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Notes -
Not to be outdone by Bud Lite, Miller Lite has apparently been running their own "woke" beer advertisements: https://youtube.com/watch?v=_NtBQWZqaHo
IMO the campaign here is actually clever, take this "bad" thing, use money to buy it, and turn it into a "good" thing. Whoever came up with this idea: cool idea.
But here's my question: is any of this old "bad" stuff actually bad? Let's look at contemporary things like onlyfans, instagram, tiktok, the hundreds of reddit 'gonewild' type porn forums, etc. It seems to me that many women, given the chance, enjoy wearing bikinis, being sexualized, being lusted after etc. Not all women, obviously, since some women don't like this, but...isn't this trying to strip the pro-sexualization women of their agency?
Aside from that, isn't Miller saying that women belong...in the kitchen? Don't go out to the beach and get drunk and have fun. Wear modest clothing (like the person in the ad), stay inside in the dark, and make things for people to eat.
Also: the claim that women were the primary brewers historically, is not only dumb, it's also wrong: https://en.wikipedia.org/wiki/Weihenstephan_Abbey?useskin=vector
I can't claim to know a lot about marketing, but I don't know how this campaign got out of the gates:
-The word "Shit" is spoken a dozen times in their beverage ad and "Shit" is printed on their product. If your ad campaign works, people associate Miller with "Good Shit". Like I took a good shit this morning.
-Mud wrestling ads from 2003 are not on the forefront of anybody's mind in 2023. Nobody associates Miller with those long forgotten about ads. Nobody except for the all female marketing team responsible for the ad, who apparently were looking over old ads and posters and took them personally.
-Like Bud Light's marketing executive, Miller is taking a swipe at their core demographic of straight guys. Why are companies hiring marketers who hate the consumers of their products? Do they think they can do a 1:1 trade for a cooler demo?
-Who is going to participate in this Stalinist campaign? Who still has Miller Lite bikini ads from the 90's and wants to destroy them so they can Stand With Women?
-Literally destroying beauty (blurred faces, turning into mulch) and using homely women to sell your product.
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