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This is another fundamental mistake: the price of software is correlated with the amount of marginal value it provides to the customer over to their next best alternative. It's just basic economics.

The comparison is almost optimally bad, honestly. The price to produce more copies of software is almost zero; the price of a software contract is utterly disjoint from that. It's a general problem with research-heavy production or primarily-data products. The first one costs a billion dollars, every one after that is free.

Healthcare actually shares this issue, not to quite the same extent as software or, say, ebooks, but more so than almost anything else.