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Cory Doctorow’s identification of “enshittification” is a valid and cogent examination of how platforms go to die, and when abstracted, how markets, empires, and other middlemen in general go to shit and either collapse or become niche, or capture the market and become permanently shitty.
It occurs to me now that one of the great strengths of American libertarian-capitalism, as it was in the 20th century, was an environment competitive enough to reduce the incentives and pressures to enshittify, primarily by the freedom to open a truly competitive business. The old could adapt and become competitive once more, but in doing so, they’d lose the benefits of enshittification; great for the customer, but hidden from execs on the bottom line.
But larger organs of power and money have both adapted, the way evolving systems tend to do, and have found ways to capture market forces and regulatory oversight, and entrench their enshittification without fear of ever being unseated. Late stage (enshittified) capitalism and late stage democracy are feeling their oats.
Most noticeably, in my opinion, was the way the American power-sliding-leftward culture captured academia and media, which used to be the oversight mechanisms keeping a free people educated and informed about the agglomerating nature of socialism and fascism. Now, all problems in society are laid at the feet of capitalism and free markets without examination of other possible governmental or societal causes. Any power shifts to the left are framed as “reforms,” and power shifts to the right are framed as “corruption” and “fascism.”
But that’s just leftism, not enshittification, you may (rightly) point out. Ah, but the fiscal effects: taxes must increase because budgets must increase. Why? Solving problems is no longer the goal of the government; now, issues must be managed. Societal woes must be serviced by specific groups of unionized government employees. Union contracts have to be renegotiated because wages have to increase with inflation and/or remain a multiple of the minimum wage. Training programs have to be run during working hours to avoid systemic oppression affecting intersectionally underprivileged clients. Multisyllabic words have to be repurposed to adequately and loquaciously describe innovative and ever more lucrative forms of enshittification.
This is a problem. What are some solutions?
“enshittification” is the inevitable outcome of winner-take all markets, lack of viable competition, and profit maximization. I cannot recall any services that do not have more restrictions or degradation compared to even as recently as a few years ago: more ads, more paywalls, throttling, more bloat and unnecessary features, more crud and spam . Many services/products initially run at a loss. after attaining critical mass, comes the enshittification to recoup costs.
Seems the general thrust of the "market right" in the last twenty years has moved away from competition - and its reliance on taking consumer preference/sovereignty for granted - as particularly important and toward a greater reliance on human capital and realism about the gulf between what the best and brightest in Big Biz know vs. everyone else. You can see how this dovetails with "state capacity libertarianism" or a more holistic, body-politic-as-organism kind of mentality. A corporate noblesse oblige that is more concerned about rival states and national striving than petty consumer preferences. Big business and government allies as tastemakers, not taste-takers.
We don't even hear chatter anymore about the importance of small, nimble companies, as somehow inherently better incentivized by non-complacent thirst for profits and local knowledge. That's all out. Who can even talk about that when AI and its reliance on behemoth companies' data collection is all the rage?
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