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Why don't people realize that 'high software profit margins' are fugazi?

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You just re-discovered the average cost and marginal cost difference. Let’s say it cost 10,000 dollars to develop software X. Once developed, X can be reproduced and sold for 10 cents per copy. The marginal cost therefore is 10 cents. If companies sold at 11 cents they would make a profit of one cent per product. Yet before they broke even in total, they’d have to sell 1,000,000 copies. Then to get even a normal ROI on the money they’d have to sell another 10,000 (ignoring NPV).

If software cannot be priced higher than the marginal cost (and closer to the average cost), then it will never be profitable to develop in the first place. The solution to the problem is differential pricing. You want to price to relatively poor people X at a price closer to the marginal cost and to rich people X at a price closer to the average cost to produce instead of the marginal cost.

This is why there are different pricing for firms as opposed to say individuals.