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Why don't people realize that 'high software profit margins' are fugazi?

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Other people have answered the question more generally, but I wanted to make one particular note.

Why doesn't water have high profit margins?

Because competition drives down prices, and the developed world has done a lot to encourage such competition.

For software to be abundant-like-water, it would have to be much easier to make a competing software product. Not a copy of the product--an alternative. If the developer decided not to sell, how hard would it be to replace it?

This is why the phrase "open-source software" is generally preceded with "free."

Why don't more people use OSS is a question I always have.

I think as a programmer, I overestimate how easy it is for most people to find and configure the OSS that solves their problem.

The best OSS solutions also often lag behind the best paid solutions, so OSS applications often lose large chunks of value relative to paid solutions once you scale them, thus meriting paying more money for more cutting edge systems.

So we end up with-

  • People that don't need to scale don't use OSS because they don't have the scale to overcome the barriers to entry such as finding what they need and setting it up.

  • Orgs that do need to scale use OSS... indirectly, in their software's dependencies lists, but still have people they're paying to keep their systems cutting edge and finetuned to their specific needs.

I think the fundamental reason is that OSS software alternatives to existing consumer products largely suck.

OSS is at it's strongest when it serves developer needs. That's because the creators and the target market are highly aligned. However, this is not the same for consumer products, where that instinctual alignment doesn't exist, and has to be forced in. UI/UX is painful work, and while there's a strong monetary incentive for profit-seeking entities to do so, the same doesn't apply to developers, who often loathe such work.

There are a few star examples, but they're the exception to the rule.