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Culture War Roundup for the week of September 12, 2022

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Just a quick reflection, but something I wanted to run past the community. More and more as I've gotten older, I've found that critics and reviewers of games, movies, books, shows, etc. have been getting less and less useful as guides to what I'll enjoy or find interesting/beautiful/inspiring. There's no single pattern, but to give a couple of examples, in videogames, I often find high-rated AAA titles quite shallow, soulless, and needlessly time-consuming, whereas I have a real soft spot for AA games that may be a bit janky or have dated graphics but but have real creative vision and create an immersive world. In cinema, it's something similar; I find contemporary superhero movies and the recent crop of Star Wars films to be extremely uninteresting, mainly because I find it hard to take their narratives seriously and get immersed by them - they feel more like rides at an amusement park than a serious attempt at worldbuilding and storytelling. Similar patterns apply for me in TV and literature, and these days, I'm wary of entertainment products that score incredibly highly with reviewers, and am more interested by those that have a wide spread of love-or-hate-it reviews and/or a big gap between critic/user scores.

I don't think it was always this way. I've always been a big reader of gaming magazines, for example, even as a kid, and I also tried out a huge number of games by renting them from Blockbusters and similar. There, the review scores were remarkably predictive of my enjoyment. And to this day, I can't think of many cases of truly great games on the Megadrive/Genesis or N64 (my main consoles as a kid) that were panned by critics but adored by a good chunk of fans. And I remember from roughly 2002-2010 thinking that Rotten Tomatoes was basically godlike, pretty much always accurately predicting how impressive I'd find a movie.

I'm interested in what's causing this. Four quick hypotheses.

(1) It's just me. For whatever reason, my tastes have shifted so they're no longer aligned with the dominant standards of taste among reviewers. Maybe this is just because of idiosyncratic ways my tastes have evolved (hypothesis 1a), but a related possibility (hypothesis 1b) is that whereas I used to be more agreeable and subconsciously attempt to align myself with critical opinion, tricking myself into aligning my opinions with theirs, in recent years I've become more contrarian, so that the placebo-pendulum has swung in the opposite direction, and I now make a point of actively trying to dislike popular stuff.

(2) It's not just me, but it's a predicable generational effect. My positive experiences with reviewers started to change when I hit my late 20s and became a dad, thereby shifting marketing demographics significantly. Reviewers' standards of taste are very much aligned with 18-30 single consoomer demographic, but more weakly aligned with people who fall outside this group. If this were true, then I'd be curious to know, e.g., which 90s films resonating with my current demographic but panned by critics I might be able to retrospectively enjoy.

(3) Reviewers have gotten shitter because of corruption or politics. This is one I'm sure we've all been waiting for! It's a common opinion in many places that reviewers of movies, games, shows, etc. have either become very corrupt (1a) and/or have sold out to woke interests (1b) in a way that is not predictive of the experiences of mainstream audiences. If either of these were true, we'd expect a growing gap between critic and user opinion as measured by e.g. rotten tomates, metacritic, or Steam scores. I'd love to see data on this.

(4) Media markets have fragmented along taste lines, so reviewers - through no fault of their own - have a tougher job making recommendations. This is a tempting one for me, not least because it paints an optimistic picture of an era of cultural plenty, and it certainly seems we're awash in more varieties of content than ever before. If this were true, then we'd expect to see a growing standard deviation in review scores for art, games, and entertainment, as reviewers found themselves in a period of cultural continental drift and began drifting away from each other. I'd love to know if this is true.

What do others think? Does my experience resonate? Is it an age effect? What hypotheses am I missing?

Speaking primarily about video games, because that's where I'm most familiar:

I think your item 3 is a big part of the puzzle, possibly the biggest. Reviewers nowadays seem less interested in games and much more likely to have undue incentives then they used to be. However, since that's been discussed by other replies a lot I'm going to focus on an element I think is relevant that hasn't been mentioned yet.

I think a part of the decline in review usefulness is the shift away from reviews being a product of a single person and towards reviews being the product of large publications.

I've found the most useful reviews focus on how an individual saw the game and how much or how little fun they had with it. If the reviewer decides to rate the game lower because of some minor element that seriously detracted from their game experience, that's perfectly okay as long as the reviewer makes it clear so readers who might care less about that element can take the score with an appropriately-sized grain of salt.

Nowadays, at least for the bigger names in games reviews, it seems like the intent is to put out an objective score. I think that has led reviewers to stop looking so much at their level of enjoyment with the game, and instead focus on non-opinion criticisms. This way of reviewing games feels like reviewers start with a default of a perfect score and take points off for flaws, and "I didn't have much fun" needs to be translated into an objective flaw or it can't be used.

This kind of review tends to favor big companies that produce technically well-done games that are lacking something hard to define over ambitious smaller studios whose games have significant flaws but really nail the critical part of their product.